Coffee Sales Executive at COWPRESSOCOFFEE PTE. LTD.

COWPRESSOCOFFEE PTE. LTD.; Singapore; On-site; SGD 36,000 - 72,000; Full time

Job summary

Cowpresso Coffee Roasters is seeking a proactive Sales Executive to drive new business development and B2B sales across Singapore. You will prospect, cold call, visit cafés and businesses, attend exhibitions, and follow up leads to convert opportunities into long-term customers.

The role is on-site, involves travel around Singapore, and targets growth in coffee beans, machines and related equipment. Fresh graduates with drive may apply; a degree in business or marketing is preferred.

Qualifications

• Bachelor’s or Diploma in Business, Marketing, Hospitality or related field.
• Experience in B2B sales, preferably in F&B or equipment/supplies.
• Confident in cold calling, prospecting and field visits.

Responsibilities

• Identify and acquire new B2B customers for coffee beans, machines and related products.
• Prepare quotations, proposals and conduct sales presentations.
• Negotiate terms and close deals to meet sales targets.
• Walk into cafés, offices, hotels and other potential customers to generate leads.
• Maintain CRM with pipeline, meetings, quotes and follow-ups.

Skills

B2B sales

Cold calling

New business development

Relationship building

Communication

Negotiation

Education

Business/Marketing/Hospitality degree

Job description

Coffee Sales Executive at COWPRESSOCOFFEE PTE. LTD. in Singapore, S00, SG. This Full time on site position offers great opportunities for career growth. Sales Executive / Business Development Executive Coffee Beans | Coffee Machines | B2B Sales Job Description Cowpresso Coffee Roasters is looking for a proactive, driven and outgoing Sales Executive who takes pride in their work, responsibility and ownership of results. This is a hands-on business development role . We are looking for someone who is comfortable actively going out to find new customers rather than waiting for enquiries to come in. You will be responsible for prospecting, cold calling, cold outreach, visiting cafés and businesses, attending exhibitions, following up on leads and converting prospects into long-term customers. The ideal candidate is confident speaking to new people, persistent with follow-ups and motivated by achieving sales targets.

Key Responsibilities

1. 1. New Business Development & Prospecting Actively identify and acquire new B2B customers for Cowpresso's coffee beans, coffee machines and related products. Conduct cold calls, cold emails, WhatsApp outreach and other forms of direct prospecting to generate new leads. Conduct physical sales visits and walk-ins to cafés, restaurants, offices, hotels and other potential customers. Research and build lists of potential customers and decision-makers. Approach prospective customers at exhibitions, trade shows, events and external venues. Generate your own leads in addition to following up on leads provided by the company. Arrange meetings, product demonstrations, coffee tastings and sales presentations with prospective customers. Consistently follow up with prospects until a clear sales outcome is reached.
2. 2. Sales & Account Conversion Understand each customer's requirements and recommend suitable coffee beans, machines, equipment or solutions. Prepare quotations and proposals and conduct sales presentations. Negotiate commercial terms within company guidelines and work towards closing deals. Achieve monthly and quarterly sales targets and KPIs. Identify opportunities to upsell and cross-sell additional products to existing customers. Build long-term relationships with customers to encourage repeat business.
3. 3. Field Sales This is not purely a desk-based sales position . The Sales Executive is expected to regularly be in the market meeting potential customers, including: Walking into cafés, restaurants and other F&B businesses to introduce Cowpresso. Visiting offices and commercial businesses to introduce coffee machine and coffee supply solutions. Attending exhibitions, trade shows and networking opportunities. Conducting scheduled customer meetings, tastings and demonstrations. Following up personally with high-potential prospects.
4. 4. Customer Relationship Management Serve as a key point of contact for assigned customers. Maintain strong relationships with new and existing accounts. Understand customer feedback and communicate useful market information to management. Work closely with the operations, coffee and technical teams to ensure customers receive appropriate support. Follow up on customer enquiries, quotations, samples and outstanding opportunities promptly.
5. 5. Sales Reporting & Administration Maintain an organised and updated sales pipeline. Record leads, meetings, follow-ups, quotations and sales progress accurately. Provide regular sales reports and updates to management. Monitor prospect feedback, competitor activities and market opportunities. Handle sales-related administrative duties where required.

Requirements

• Diploma or Bachelor's Degree in Business, Marketing, Hospitality or a related field is preferred.
• Previous experience in B2B sales, business development, F&B, coffee, equipment sales or field sales is advantageous.
• Fresh graduates with a strong sales personality and willingness to learn may also apply.
• Confident communicating with new people both over the phone and face-to-face.
• Comfortable with cold calling, cold outreach and walking into businesses to prospect for new customers .
• Strong communication, presentation and negotiation skills.
• Self-motivated and able to work independently without requiring constant supervision.
• Persistent and disciplined in following up with potential customers.
• Organised and able to manage multiple leads and opportunities simultaneously.
• Comfortable travelling around Singapore for customer visits and sales prospecting.
• Good command of written and spoken English.

Who We Are Looking For

We are looking for someone who is a passionate coffee sales person. You should enjoy meeting people, finding opportunities and turning a cold prospect into a customer. You should be comfortable picking up the phone, introducing yourself to a new business, walking into a café to speak with the owner or manager, and following up consistently. You should have a strong sense of ownership over your sales pipeline and be motivated by achieving measurable results. If you are energetic, resourceful, confident and hungry to build a career in sales and business development, we welcome you to join the Cowpresso Coffee Roasters team.

Fast Growing and Tight Team. Specialty Coffee Roastery in Singapore. Flagship coffeehouse 2 mins walk from Beauty World MRT. Food Factory Roastery. Coffee Machines Authorised Distributor: Lelit, CAYE, Sanremo Coffee Grinders: DF64, MACAP Home Roasters: Kaffelogic