Coffee B2B Field Sales Executive

COWPRESSOCOFFEE PTE. LTD.; Singapore; On-site; SGD 42,000 - 60,000; Full time

Job summary

Cowpresso Coffee Roasters in Singapore is seeking a proactive Sales Executive / Business Development Executive to drive new business. You will prospect, visit cafés and businesses, conduct product demonstrations and close deals.

This hands-on role requires cold calling, strong communication and the ability to work independently, with travel across Singapore to reach potential customers.

If you are motivated by targets and enjoy building long-term customer relationships, join our team.

Qualifications

• Diploma or Bachelor's Degree in Business, Marketing, Hospitality or a related field is preferred.
• Previous experience in B2B sales, business development, F&B, coffee, equipment sales or field sales is advantageous.
• Fresh graduates with a strong sales personality and willingness to learn may also apply.
• Confident communicating with new people both over the phone and face-to-face.
• Comfortable with cold calling, cold outreach and walking into businesses to prospect for new customers.
• Strong communication, presentation and negotiation skills.
• Self-motivated and able to work independently without requiring constant supervision.
• Persistent and disciplined in following up with potential customers.
• Organised and able to manage multiple leads and opportunities simultaneously.
• Comfortable travelling around Singapore for customer visits and sales prospecting.
• Good command of written and spoken English.

Responsibilities

• Actively identify and acquire new B2B customers for Cowpresso's coffee beans, coffee machines and related products.
• Conduct cold calls, cold emails, WhatsApp outreach and other forms of direct prospecting to generate new leads.
• Conduct physical sales visits and walk-ins to cafés, restaurants, offices, hotels and other potential customers.
• Research and build lists of potential customers and decision-makers.
• Approach prospective customers at exhibitions, trade shows, events and external venues.
• Generate your own leads in addition to following up on leads provided by the company.
• Arrange meetings, product demonstrations and sales presentations with prospective customers.
• Consistently follow up with prospects until a clear sales outcome is reached.
• Understand each customer's requirements and recommend suitable coffee beans, machines, equipment or solutions.
• Prepare quotations and proposals and conduct sales presentations.
• Negotiate commercial terms within company guidelines and work towards closing deals.
• Achieve monthly and quarterly sales targets and KPIs.
• Identify opportunities to upsell and cross-sell additional products to existing customers.
• Build long-term relationships with customers to encourage repeat business.
• Not purely a desk-based sales position; regularly in the market meeting potential customers.
• Walking into cafés, restaurants and other F&B businesses to introduce Cowpresso.
• Visiting offices and commercial businesses to introduce coffee machine and coffee supply solutions.
• Attending exhibitions, trade shows and networking opportunities.
• Conducting scheduled customer meetings, tastings and demonstrations.
• Following up personally with high-potential prospects.
• Serve as a key point of contact for assigned customers.
• Maintain strong relationships with new and existing accounts.
• Understand customer feedback and communicate useful market information to management.
• Work closely with operations, coffee and technical teams to ensure customers receive appropriate support.
• Follow up on customer enquiries, quotations, samples and outstanding opportunities promptly.
• Maintain an organised and updated sales pipeline.
• Record leads, meetings, follow-ups, quotations and sales progress accurately.
• Provide regular sales reports and updates to management.
• Monitor prospect feedback, competitor activities and market opportunities.
• Handle sales-related administrative duties where required.

Skills

B2B sales

Sales outreach

Cold calling

Negotiation

Relationship building

Face-to-face sales

Education

Diploma/BA in Business or related

Tools

WhatsApp outreach

Job description

Cowpresso Coffee Roasters in Singapore is seeking a proactive Sales Executive / Business Development Executive to drive new business. You will prospect, visit cafés and businesses, conduct product demonstrations and close deals.

This hands-on role requires cold calling, strong communication and the ability to work independently, with travel across Singapore to reach potential customers.

If you are motivated by targets and enjoy building long-term customer relationships, join our team.