Executive, Channel Marketing (1 year contract)

Carlsberg Singapore Pte Ltd; Singapore; Presencial; SGD 42 000 - 66 000; Tempo integral

Resumo da oferta

Carlsberg Singapore Pte Ltd is seeking a passionate Channel Marketing Executive to drive channel promotions and activations in off-trade markets. You will collaborate with sales and brand teams to formulate strategies and ensure successful executions with fresh POSM concepts.

The role requires 1–2 years in trade marketing, proficiency in PowerPoint/Excel/Word, and strong English communication. Travel within Singapore for store visits is expected.

Qualificações

• Degree in Marketing, Business or related fields.
• 1–2 years of experience in Trade Marketing or similar capacity.
• Willing to travel within Singapore for store visits.
• Proficient in PowerPoint, Excel and Word.
• Comfortable with market data analysis (AC Nielsen, Internal Sales Data).
• Excellent communication and presentation skills in English.
• Candidates from sales roles seeking a lateral move to trade marketing are welcome.

Responsabilidades

• Co-formulate trade marketing strategies with sales and brand teams to ensure commercial success in off-trade markets.
• Work with BTL agency to develop and create POSM materials within brand and retailer guidelines; coordinate for timely, best-in-class executions.
• Conduct regular market visits to monitor competitor activities and share best practices.
• Review promotion executions and provide recommendations to improve profitability.
• Manage monthly Trade Marketing Budget and filing.
• Utilize Nielsen Answers Platform data to evaluate channel performance and provide recommendations.
• Monitor and report volume performance by channel.
• Support Channel Marketing Manager in yearly commercial reviews and brand planning.

Conhecimentos

Communication

Presentation

Initiative

Market data analysis

Formação académica

Degree in Marketing, Business or related fields

Ferramentas

Microsoft PowerPoint

Microsoft Excel

Microsoft Word

Descrição da oferta de emprego

We are looking for a passionate and commercially driven Channel Marketing Executive. In this role, you will oversee the development and execution of channel marketing promotions and activations to drive commercial growth in off-trade markets.

What You Will Do

• Co-formulate trade marketing strategies with sales and brand teams to ensure the commercial success of off-trade markets.

• Work closely with BTL agency to develop and creative POSM materials that are within brand and retailer guidelines. Coordinate with brand and sales team to ensure on-time and best-in-class executions.

• Conduct regular market visits to monitor competitor activities, share best practices and recommend action plans to the marketing team.

• Review promotion executions and provide recommendations to improve on accounts profitability.

• Manage monthly Trade Marketing Budgeting and upkeep filing.

• Manage Nielsen database via Answers Platform and provide evaluation and recommendation for channel success.

• Monitor and provide updates of volume performance by channel.

• Support the Channel Marketing Manager in the formulation of yearly commercial reviews and brand planning.
  

Requirements

• Degree in Marketing, Business or related fields.

• 1 – 2 years of experience in Trade Marketing or similar capacity will be a plus

• Willing to travel within Singapore to conduct store visits

• Proficient in Microsoft PowerPoint, Excel and Word

• Comfortable with market data analysis (AC Nielsen, Internal Sales Data)

• Self-motivated and takes initiative

• Excellent communication and presentation skills in English

• Candidates with relevant work experience is preferred, individuals who are currently in sales roles and wish to grow their portfolio laterally in an adjacent discipline of trade marketing are welcome to apply.