Retail Activation & Growth Marketing Lead

Shiseido Asia Pacific Pte Ltd; Singapore; On-site; SGD 40,000 - 70,000; Full time

Job summary

Shiseido Asia Pacific Pte Ltd. is seeking a Marketing Executive to drive retail and trade marketing across channels, translating brand plans into retailer-specific activation and in-store experiences.

You will support product marketing initiatives, develop visual merchandising guidelines, and collaborate with retailers, agencies, and internal teams to ensure timely, impactful campaigns and optimized shopper engagement.

Qualifications

• Bachelor's Degree in Marketing, Business, Communications, Retail Management or related field.
• At least 2 years of relevant experience in retail/trade/brand marketing.
• Experience in beauty, luxury, FMCG, retail, or consumer industries preferred.
• Exposure to product launches, retail activations, promotions, and visual merchandising execution.
• Experience working with retailers, external agencies, and cross-functional stakeholders.
• Familiarity with omnichannel marketing and retail operations is advantageous.
• Commercially driven with strong retail dynamics.
• Highly organized with execution capabilities.
• Collaborative team player across functions and partners.
• Proactive and solution-oriented in fast-paced environments.

Responsibilities

• Develop and execute retail marketing plans, promotions, and campaigns across all retail channels
• Translate brand objectives into retailer-specific activation plans that drive traffic, conversion, and sell-out
• Support the planning and execution of promotional calendars, retailer exclusives, seasonal campaigns, and key commercial moments
• Collaborate closely with sales team and retailers to identify growth opportunities and maximize business performance
• Monitor retail performance and campaign results, providing insights and recommendations to optimize effectiveness
• Support the development and implementation of integrated omnichannel activation plans across retail, EC, social, CRM, and digital touchpoints
• Ensure seamless execution and consistency of brand campaigns across all consumer-facing channels
• Coordinate marketing assets, POSM, merchandising materials, and campaign deployment to support launches and promotional activities
• Work closely with internal stakeholders, retailers and agencies to ensure timely delivery and execution excellence
• Plan and manage GWP offerings from HQ assets and local sourcing opportunities, ensuring alignment with campaign objectives, consumer needs, and budget allocation across all channels
• Track and manage promotional investments, including rebates, vouchers, and marketing support by channel and retailer, ensuring spending remains within approved budgets
• Support POSM forecasting, allocation, and utilization to maximize impact while maintaining cost efficiency and minimizing wastage
• Monitor and analyse retail campaign performance, promotional effectiveness and ROI
• Track competitor activities, market trends and retail best practices
• Prepare post-campaign report and provide recommendations to improve future activations

Skills

Retail marketing

Trade marketing

Brand marketing

Visual merchandising

Omnichannel marketing

Cross-functional collaboration

Analytical skills

Education

Bachelor's Degree in Marketing, Business, Communications, Retail Management or related field

Job description

Shiseido Asia Pacific Pte Ltd. is seeking a Marketing Executive to drive retail and trade marketing across channels, translating brand plans into retailer-specific activation and in-store experiences.

You will support product marketing initiatives, develop visual merchandising guidelines, and collaborate with retailers, agencies, and internal teams to ensure timely, impactful campaigns and optimized shopper engagement.