Executive Marketing Lead - Campaigns & Activation

Tangs; Singapore; On-site; SGD 60,000 - 100,000; Full time

Job summary

Tangs in Singapore is seeking a versatile marketing professional to develop campaigns across offline, digital and social channels, driving traffic to both online and in-store experiences.

You will lead multi-channel activations, coordinate with Leasing, Merchandising and E-commerce, manage timelines, brief external partners, and analyze results to improve ROI and campaigns effectiveness.

Responsibilities

• Develop marketing campaigns and activations across offline, digital, and social channels to drive online and in-store traffic.
• Execution includes campaign ideation, comms planning, content development, e-mail and digital marketing, public relations, advertising, activations & events, and more.
• Organise and align the campaign / project timeline, directional inputs, integrated marketing functions (marketing, social media, CRM), and onsite execution to drive business objectives and goals.
• Tracking and analysis of results and insights in digital marketing, social media, and in-store promotions and activations to improve marketing effectiveness and ROI.
• Lead in the collaboration with internal business stakeholders such as Leasing, Merchandising, E-commerce to execute marketing projects and communications.
• Liaise with external vendors, agencies, and media partners to support execution when needed.
• Serve as the primary marketing liaison for the assigned business unit, ensuring effective marketing initiatives tailored to customer segments.
• Develop and execute leasing marketing plans to position the mall as a destination for wellness, F&B, retail shopping.
• Handle the media rates, deck and booking of in-store media spaces.
• Review and approve brands’ and tenants’ in-store visuals, providing guidance and quality checks to ensure brand compliance and on-time roll-out.

Job description

Tangs in Singapore is seeking a versatile marketing professional to develop campaigns across offline, digital and social channels, driving traffic to both online and in-store experiences.

You will lead multi-channel activations, coordinate with Leasing, Merchandising and E-commerce, manage timelines, brief external partners, and analyze results to improve ROI and campaigns effectiveness.