Retail Marketing Executive: Omnichannel Activation

SHISEIDO SINGAPORE CO. (PTE) LIMITED; Singapore; On-site; SGD 50,000 - 70,000; Full time

Job summary

SHISEIDO SINGAPORE CO. (PTE) LIMITED is seeking a Marketing Executive to drive retail marketing across channels, translate brand plans into retailer-specific activations, and deliver elevated in-store experiences.

The role collaborates with sales, retailers, and agencies to maximize traffic, conversion, and brand visibility. The position supports product launches, VM updates, and promotional executions, ensuring consistent brand standards and synchronized campaigns across all touchpoints.

Qualifications

• Bachelor’s degree or equivalent in Marketing, Business or related field.
• 1 year of relevant experience in retail marketing, trade marketing, or brand marketing preferred.
• Experience in beauty, luxury, FMCG, retail, or consumer industries is advantageous.

Responsibilities

• Develop and execute retail marketing plans, promotions, and campaigns across all channels.
• Translate brand objectives into retailer-specific activation plans to drive traffic and sell-out.
• Support promotional calendars, exclusives, seasonal campaigns, and commercial moments.
• Collaborate with sales teams and retailers to identify growth opportunities and optimize performance.
• Monitor campaign results and provide insights to improve effectiveness.
• Support omnichannel activation plans across retail, EC, social, CRM and digital touchpoints.
• Coordinate assets, POSM, merchandising materials, and campaign deployment for launches.
• Maintain VM guidelines and in-store communications across locations to ensure brand consistency.
• Assist with product launches and hero campaigns across retail channels.
• Track launches and gather retailer feedback for improvements.
• Plan GWP offerings within budget and manage promotional investments and ROI.

Skills

Organizational skills

Cross-functional collaboration

Omnichannel marketing

Budget management

Vendor coordination

Education

Bachelor’s Degree in Marketing or related field

Tools

CRM systems

Retail analytics

Job description

SHISEIDO SINGAPORE CO. (PTE) LIMITED is seeking a Marketing Executive to drive retail marketing across channels, translate brand plans into retailer-specific activations, and deliver elevated in-store experiences.

The role collaborates with sales, retailers, and agencies to maximize traffic, conversion, and brand visibility. The position supports product launches, VM updates, and promotional executions, ensuring consistent brand standards and synchronized campaigns across all touchpoints.