Campaign Analytics Manager, YouTube GTM, Shopping

Google; Singapore; Remote; SGD 120,000 - 180,000; Full time

Job summary

Google LLC in Singapore seeks a Campaign Analytics Manager for YouTube GTM and Shopping. You will analyze partner data, coordinate cross-functional programs, and drive merchant campaign performance to boost GMV across APAC.

Strong SQL, data analytics skills, and storytelling abilities are essential. You will partner with APAC teams to bring Creator, EMCO, and Shopping initiatives to market, while building persuasive decks for leadership and influencing strategic decisions.

Qualifications

• Bachelor's degree or equivalent practical experience.
• Strong analytics and data interpretation capabilities.
• Experience presenting insights to leadership.

Responsibilities

• Analyze partner- and category-level data to provide actionable insights for partner acquisition and activation.
• Coordinate programs with internal partners and cross-functional teams.
• Drive merchant campaign performance through data-backed recommendations.
• Prepare data-backed business cases to support negotiations.
• Manage pilots and experiments, including participant selection and data collection.

Skills

SQL / data analytics tools

E‑commerce landscape

Flexible / adaptable in fast-paced env

Data‑analysis skills

Communications & storytelling

Education

Bachelor's degree or equivalent practical experience

Job description

Campaign Analytics Manager, YouTube GTM, Shopping

• Bachelor's degree or equivalent practical experience.
• 4 years of experience in a management consulting, sales operations, business strategy or corporate advisory role.

Preferred qualifications:

• Experience using SQL or data analytics tools deliver insights and recommendations.
• Knowledge of the e-Commerce or social-commerce landscape and operations.
• Ability to effectively operate with flexibility in a fluid, high energy, constantly evolving, team environment.
• Excellent business, problem-solving and data-analysis skills.
• Excellent written and verbal communications skills, with the ability to structure a compelling storyline and build presentation decks or documents to support their position and influence executives.

About the job

The YouTube Business Central Strategy and Operations Team is responsible for leading global, cross-functional, strategic initiatives to drive the unprecedented growth and health of the YouTube creator and partner ecosystem. The core capabilities of the team include strategic planning and business operations, incentives design and operations, and business strategy and operations for the three regions: Americas, Europe, Middle East, and Africa (EMEA), and Asia-Pacific (APAC). In this role, you will be a key partner to YouTube APAC Partnerships teams and leadership, helping them to bring our Creator, Emerging Experiences and Community (EMCO), and Shopping products to market, and a advocate for creators, creator third-party providers and merchants helping to bring their feedback to product teams to ensure it meets the needs of all of our creators and partners. You will play a critical role in driving Shopping growth for APAC. You will serve as the primary engine for internal-facing execution support, providing the deep investigative expertise required to optimize Merchant campaigns and ultimately drive Gross Merchandise Volume (GMV). At YouTube, we believe that everyone deserves to have a voice, and that the world is a better place when we listen, share, and build community through our stories. We work together to give everyone the power to share their story, explore what they love, and connect with one another in the process. Working at the intersection of cutting-edge technology and boundless creativity, we move at the speed of culture with a shared goal to show people the world. We explore new ideas, solve real problems, and have fun — and we do it all together.

Responsibilities

• Analyze partner-level and category-level data to equip partner managers with actionable insights for partner acquisition and activation.
• Execute and coordinate programs (e.g. 11/11, friday campaigns) with internal partners and cross-functional teams.
• Drive merchant campaign performance through continuous monitoring and data-backed recommendations.
• Prepare data-backed business cases to assist Strategic Partner Managers in partner negotiations.
• Manage the ground-level execution of pilots and experiments, including participant selection and data collection.

Google is proud to be an equal opportunity and affirmative action employer. We are committed to building a workforce that is representative of the users we serve, creating a culture of belonging, and providing an equal employment opportunity regardless of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), expecting or parents-to-be, criminal histories consistent with legal requirements, or any other basis protected by law. See also Google's EEO Policy , Know your rights: workplace discrimination is illegal , Belonging at Google , and How we hire .

Google is a global company and, in order to facilitate efficient collaboration and communication globally, English proficiency is a requirement for all roles unless stated otherwise in the job posting.

Equity is granted exclusively and discretionarily by Alphabet Inc. on the basis of an agreement concluded between you and Alphabet Inc. Alphabet Inc. is your sole contractual partner with respect to equity grants. GSU grants are not guaranteed, are discretionary, are subject to approval by the Alphabet Inc. board of directors or its delegate, the terms of the relevant Alphabet Inc. stock plan, and your grant agreement. They have no impact on statutory payments. Current or past grants do not confer an acquired right.