Business Development & Sales Executive

ZHEN TANG PTE. LTD.; Singapore; On-site; SGD 39,000 - 78,000; Full time

Job summary

ZHEN TANG PTE. LTD. in Singapore seeks a Business Development & Sales Executive to drive offline sales growth by acquiring new B2B customers, expanding wholesale and retail channels, and promoting consumer electronic products.

You will conduct market research, maintain pipelines, negotiate terms, deliver proposals, and build relationships with shop owners and distributors across Singapore, with local travel as needed.

Qualifications

• Experience in sales, business development, or B2B customer management.
• Experience in consumer electronics, mobile accessories, IT products, or retail distribution.
• Strong communication and negotiation skills.

Responsibilities

• Identify and research potential B2B customers to expand the base.
• Source new customers via cold calling, WhatsApp, email, referrals, and trade shows.
• Present products and build relationships with retailers, distributors, and corporate buyers.
• Develop and maintain a sales pipeline with customer data and follow-up status.
• Negotiate prices and terms to close sales within guidelines.
• Coordinate with internal teams on pricing, delivery, and after-sales support.
• Travel locally to meet customers and drive growth.

Skills

B2B sales

Channel development

Negotiation

CRM

Prospecting

English

Job description

Job Summary

The Business Development & Sales Executive drives offline sales growth by acquiring new B2B customers, expanding retail and wholesale channels, promoting consumer electronic products, and achieving sales targets within the consumer electronics market.

Responsibilities

• Identify and research potential B2B customers such as electronics retailers, mobile phone shops, wholesalers, distributors, and corporate buyers to expand the customer base.
• Proactively source new customers using cold calling, WhatsApp, email, referrals, networking, field visits, and trade shows to generate sales opportunities.
• Conduct regular field visits to present product offerings and establish new business relationships.
• Develop and maintain a sales pipeline with detailed customer information, business needs, and follow-up status to track prospects effectively.
• Convert qualified prospects into active purchasing accounts and meet new customer acquisition targets.
• Promote the company’s product range by explaining specifications, features, pricing, and competitive advantages to customers.
• Recommend products tailored to customers’ target markets, profiles, budgets, and purchasing requirements.
• Introduce new product launches, promotional bundles, and seasonal offers to existing and prospective customers.
• Provide sales materials such as catalogues, quotations, and samples to support customer decision-making.
• Collect and report customer feedback on product quality, packaging, pricing, and market acceptance to inform product strategy.
• Prepare and submit quotations, proposals, and price lists aligned with company pricing and discount policies.
• Negotiate prices, order quantities, promotional terms, and commercial conditions to close sales within approved guidelines.
• Follow up on quotations and enquiries to convert opportunities into confirmed purchase orders.
• Encourage bulk purchases, product range expansion, and repeat orders to maximize sales revenue.
• Monitor sales opportunities’ progress and maintain accurate records of negotiations and expected closing dates.
• Document and obtain approval for all confirmed orders, prices, and terms according to company procedures.
• Identify and develop new retail outlets, resellers, wholesale partners, and distribution channels to increase product availability.
• Build relationships with decision-makers such as shop owners and purchasing managers to support channel growth.
• Recommend product assortments and order quantities based on customer demand and market trends.
• Identify opportunities for bulk supply, corporate gifts, promotional bundles, and B2B product packages.
• Monitor product sell-through, customer demand, and replenishment needs to support inventory management.
• Explore new territories, customer segments, and partnerships to sustain business growth.
• Maintain regular contact and conduct scheduled visits with existing customers to support retention and growth.
• Follow up on customers’ purchasing plans, stock replenishment, and new product needs to encourage repeat sales.
• Introduce cross-selling opportunities and new products to increase account value.
• Monitor customer purchasing patterns and resolve routine sales-related issues professionally.
• Coordinate with internal teams on product quality, warranty, and technical matters to ensure customer satisfaction.
• Monitor competitors’ products, pricing, promotions, and distribution to identify market trends and opportunities.
• Gather customer insights on preferred brands, specifications, price points, and buying behavior to inform sales strategy.
• Provide regular market intelligence and actionable recommendations to management.
• Verify product availability, pricing, and delivery lead times before confirming orders to ensure accuracy.
• Coordinate with warehouse, customer service, and finance teams to manage order fulfillment, invoicing, and payment follow-up.
• Monitor outstanding payments and follow up on overdue accounts in line with company credit policies.
• Escalate significant issues such as stock shortages, defects, delivery delays, or pricing disputes promptly.
• Avoid unauthorized commitments on product specifications, delivery dates, warranties, discounts, or credit terms.
• Achieve monthly, quarterly, and annual sales targets for revenue, gross profit, and customer acquisition.
• Maintain updated customer databases, sales pipelines, quotation records, and purchase order histories.
• Submit regular reports on sales performance, customer visits, quotations, order conversions, and market developments.
• Prepare sales forecasts based on customer requirements, confirmed orders, and qualified opportunities.
• Review sales performance and propose action plans to address shortfalls.
• Ensure accurate and timely updates of sales activities and customer records in CRM, ERP, or reporting systems.
• Maintain current knowledge of product range, specifications, pricing, and approved claims to ensure accurate communication.
• Comply with company policies on pricing, discounts, credit, order approvals, and sales documentation.
• Observe product safety, labeling, and regulatory requirements when promoting and supplying electronic products.
• Handle customer and company pricing information confidentially.
• Represent the company professionally during customer meetings, business visits, exhibitions, and sales activities.
• Communicate effectively in English to engage with customers and internal teams; additional languages relevant to the customer base are advantageous.
• Travel locally as needed to conduct customer visits and business development activities.

Preferred competencies and qualifications

• Previous experience in sales, business development, or B2B customer management.
• Experience in consumer electronics, mobile accessories, IT products, retail distribution, or wholesale trading.
• Ability to quickly learn and understand electronic accessories product specifications.
• Strong communication, negotiation, presentation, and relationship-building skills.
• Proactive, independent, and target-driven with capability to conduct field sales activities.
• Good organizational skills to manage multiple customers and sales opportunities.
• Proficiency in basic computer applications, spreadsheets, and sales reporting systems.
• Valid driving licence and own transport are advantageous for field sales.