Business Development, Principal

AIA Shared Services; Singapore; On-site; SGD 110,000 - 170,000; Full time

Job summary

AIA Shared Services seeks a Business Development Manager to bridge strategic partnerships and drive distribution with financial institutions and offshore AIA BUs. You’ll lead cross‑functional teams, build bank relationships, and shape sales and marketing strategies.

The role requires a bachelor’s degree in business/finance and 8–10 years in insurance or banking, with proven negotiation, stakeholder management and strategic project execution abilities. Fluency in Asian languages is a plus.

Qualifications

• Bachelor’s degree in business, finance, or related field.
• 8–10 years in sales, partnerships or business development in insurance or banking.
• Proven success in acquiring and managing regional strategic partnerships.
• Strong negotiation, relationship management and project leadership skills.
• Knowledge of HNW and retail insurance products is advantageous.

Responsibilities

• Develop, formulate and deliver sales and distribution strategies focused on financial institutions and offshore AIA BUs.
• Build and strengthen relationships with bank partners, offshore stakeholders and introducers.
• Oversee cross‑functional projects, budgets, and risk mitigation aligning with growth objectives.
• Design marketing and sales programs, track campaigns and drive top‑line growth.

Skills

Partnership management

Negotiation

Stakeholder management

Sales strategy

Financial institutions

Banking relationships

Strategic thinking

Education

Bachelor's degree in Business Management / Finance

Job description

At AIA we’ve started an exciting movement to create a healthier, more sustainable future for everyone. It’s about finding new ways to not only better people’s lives, but to better the communities and environments we live in. Encompassing our ambition of helping a billion people live Healthier, Longer, Better Lives by 2030. And as part of our marketing, distribution & partnership team, you’ll play a vital part in advancing this movement. From inspiring meaningful connections with customers, partners and other stakeholders, to delivering purpose‑led brand positioning and messaging, you'll be making a positive, healthy impact across all channels. You will have a unique and important part to play in helping more people live Healthier, Longer, Better Lives. So if you believe in inspiring a better future, read on.

About the Role

In this role, the Business Development Manager will be responsible for bridging strategic partnerships, and business development, with a focus on financial institutions and offshore AIA business units (BU). It involves leading cross‑functional teams, building strong relationships with bank partners, cross‑jurisdiction internal stakeholders, and ensuring effective sales and marketing strategies

Key Responsibilities

• Business Development & Partnerships: Develop, formulate, and deliver sales and distribution strategies focused on Financial Institutions and offshore AIA BU segments. Build and strengthen relationships with offshore AIA BU stakeholders, bank management, branch personnel, and introducers to drive top funnel leads, sales growth and profitability. Identify new business opportunities across distribution channels and geographical markets. Grow bank partners businesses, ensuring the achievement of VoNB (Value of New Business) targets within budget.
• Strategic Initiatives & Project Management: Oversee the planning, execution, and completion of strategic projects (including offshore AIA BU collaboration) that align with AIA IW’s growth objectives. Define project scope, objectives and deliverables in collaboration with cross‑functional teams. (e.g. AIA BU workstreams, steerco and governance forums) Manage project resources, budgets, risk mitigation, and performance tracking Monitor and evaluate project outcomes, recommending adjustments to ensure objectives are met. Coordinate requirements and priorities across internal, external and offshore functions for holistic project implementation.
• Sales & Marketing Oversight: Design and develop marketing strategies, sales training & product rollouts tailored to partner banks and offshore AIA BU HNW clients. Ensure proper alignment between AIA IW’s product offerings, partner banks’ and offshore AIA BUs’ goals. Track and analyse feedback from marketing campaigns, recommending improvements for future initiatives.
• Governance & Compliance: Ensure adherence to compliance, regulatory, and offshore conduct guidelines in business development and sales advisory activities. Manage risk mitigation processes and ensure team compliance with CPD training and licensing requirements.

Key Requirements

• Bachelor’s Degree in Business Management, Banking & Finance, or other related field
• Minimum 8 to 10 years in sales, partnerships, or business development in insurance or banking industry
• Demonstrated success in acquiring and managing regional strategic partnerships
• Strong capability in partnership acquisition, negotiation and relationship management skills
• In‑depth knowledge of HNW and retail insurance products
• Strong business acumen with an understanding of market trends, competition and industry dynamics advantageous
• Proven strategic project management, problem‑solving and execution skills
• Excellent presentation, communication and stakeholder‑influencing skills; including at senior management and executive levels
• CLI, ILP, IFA qualifications or equivalent (e.g. M5, M9, HI)
• Fluency in other Asian languages advantageous

Build a career with us as we help our customers and the community live Healthier, Longer, Better Lives.