Business Development Manager - Singapore / SEA

red alpha cybersecurity pte. ltd.; Singapore; On-site; SGD 60,000 - 100,000; Full time

Job summary

Red Alpha Cybersecurity Pte. Ltd. in Singapore seeks a Business Development Manager to build our B2B pipeline across Singapore and Southeast Asia.

This outbound-focused role targets right organisations and decision-makers, generating SQLs for the AE team and working with Marketing and CSM to convert accounts into opportunities. You will drive outbound prospecting, manage the pipeline, and collaborate with cross-functional teams to optimise messaging and campaigns.

Qualifications

• Minimum 5 years of B2B business development or related sales experience.
• Proven outbound prospecting and appointment-setting experience.
• Strong written and verbal communication.
• Ability to engage senior decision-makers.
• CRM and sales engagement tool proficiency.
• Knowledge of cybersecurity, HR, recruitment or professional services is a plus.

Responsibilities

• Drive outbound prospecting across Singapore and SEA.
• Identify target companies and decision-makers.
• Execute campaigns via email, LinkedIn, phone.
• Qualify prospects and generate SQLs for AE/CSM.
• Maintain CRM data and track metrics.
• Collaborate with Marketing and Sales to refine campaigns.

Skills

Outbound prospecting

Appointment setting

CRM experience

Research & targeting

Communication skills

Data-driven approach

Cybersecurity domain awareness

Tools

CRM software

Sales engagement tools

Job description

Build the pipeline. Open doors. Create opportunities for our Customer Success Management Team.

Red Alpha is looking for a Business Development Manager to build our B2B pipeline across Singapore and Southeast Asia.

This is an outbound-focused role. Your job is to identify the right organisations, reach the right decision-makers, start meaningful conversations and generate Sales Qualified Leads (SQLs) for our Account Executive team.

You will work closely with Marketing and Customer Success Management Team to turn target accounts into qualified sales opportunities.

What you will do

Drive outbound prospecting

• Identify and research target companies and decision-makers across Singapore and SEA.
• Build targeted prospect lists based on Red Alpha's ideal customer profile.
• Execute outbound campaigns across email, LinkedIn, phone and other relevant channels.
• Personalise messaging based on the prospect's business, workforce and hiring needs.
• Test different messaging, audiences and channels to improve response and conversion rates.

Generate SQLs for the CSM team

• Engage senior HR, Talent Acquisition, Technology, Cybersecurity and business leaders.
• Qualify prospects based on their business needs, hiring requirements, timing and potential fit.
• Convert relevant prospects into Sales Qualified Leads (SQLs).
• Schedule qualified meetings and hand them over to the CSM team with clear context.
• Ensure a clean and effective handover from BDR to AE.

Manage your pipeline

• Maintain accurate prospect and activity data in the CRM.
• Track outreach, response rates, meetings, SQLs and conversion rates.
• Build and maintain a healthy pipeline of target accounts.
• Continuously improve outbound performance based on data.

Work with Marketing and Sales

• Partner with Marketing on campaigns, ABM initiatives, events and content.
• Work closely with AEs to understand which accounts and opportunities to prioritise.
• Share prospect feedback to improve messaging, targeting and campaigns.

What we're looking for

• Minimum 5 years of B2B business development, sales development or BDR experience.
• Proven experience in outbound prospecting and appointment setting.
• Strong written and verbal communication skills.
• Comfortable reaching out to senior decision-makers.
• Persistent, proactive and results-oriented.
• Strong research and prospecting skills.
• Comfortable working with CRM and sales engagement tools.
• Data-driven approach to measuring and improving outbound performance.
• Experience selling into technology, cybersecurity, HR, recruitment, workforce solutions or professional services is a plus.

How you'll be measured

Your primary success metrics will include:

• Qualified meetings generated
• SQLs generated
• SQL to opportunity conversion
• Outbound activity and response rates
• Pipeline contribution
• Quality of opportunities handed to AEs

What success looks like

Within 12 months, you will have built a strong network of target accounts across Singapore and SEA and established a repeatable outbound engine that consistently feeds qualified opportunities to the AE team.

Your goal is simple: create conversations that turn into pipeline.