Business Development Manager

Tencent; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

Tencent AMS is hiring a senior sales leader to spearhead SEA/APAC growth in performance advertising. You will own the end-to-end sales cycle, from lead generation to deal closure, while building a scalable, repeatable operating model and a high-performance BD team across Mobile Games, Apps, and other advertisers.

Ideal candidates bring 5+ years in overseas performance advertising with a track record of acquiring clients, strong leadership, and deep knowledge of programmatic buying and mobile

Qualifications

• Experience — 5+ years in overseas performance advertising (programmatic preferred) sales or business development, with a proven 0-1 client acquisition track record.
• Leadership — experience building and/or leading a BD/sales team, or owning a business line/region with revenue responsibility; demonstrated ability to coach and grow people.
• Skills — exceptional communication, negotiation, and presentation skills; strong self-drive and goal orientation; comfortable operating autonomously in uncertain, early-stage environments.
• Knowledge — deep understanding of performance advertising, programmatic buying, and mobile attribution.

Responsibilities

• Own the SEA/APAC growth strategy. Define the go-to-market plan and build a robust client pipeline from 0 to 1 across Mobile Games, Apps, and other performance advertisers.
• Build and manage a multi-channel sourcing engine. Proactively identify and engage potential advertisers through ecosystem partnerships, industry summits, online research, and partner referrals — and systematize these channels so they scale beyond personal networks.
• Win and own executive relationships. Lead high-quality client meetings (online/offline), act as a trusted advisor to senior stakeholders, and clearly communicate the value proposition of Tencent AMS overseas solutions.
• Lead the full sales cycle and negotiation. Own the creation and delivery of sales pitches, manage the negotiation process, and drive deals through contract signing and client onboarding.
• Build and lead the team. Recruit, onboard, coach, and develop BD talent; set clear targets and nurture a high-performance, entrepreneurial sales culture as the region scales.
• Build the overseas sales system and playbook. Establish disciplined CRM management, industry-specific playbooks, and repeatable processes — turning individual wins into a scalable, documented operating model.
• Lead cross-functional influence. Partner with Operations, Product, and Engineering to ensure client requirements are accurately understood and implemented; use market feedback to influence product roadmap and go-to-market priorities.
• Drive internal ecosystem synergy. Establish collaborative relationships with other international-expansion business units to share resources and create win-win outcomes.

Skills

Communication

Negotiation

Presentation

Autonomy

Programmatic

Job description

To spearhead the acquisition of new performance advertising clients in the Southeast Asia (SEA) and Asia-Pacific (APAC) markets. The role involves managing the full sales cycle from lead generation to deal closure, contributing to team revenue, building a robust client pipeline, and assisting in the development of overseas sales systems and industry-specific capabilities.

Key Responsibilities

• Own the SEA/APAC growth strategy. Define the go-to-market plan and build a robust client pipeline from 0 to 1 across Mobile Games, Apps, and other performance advertisers.
• Build and manage a multi-channel sourcing engine. Proactively identify and engage potential advertisers through ecosystem partnerships, industry summits, online research, and partner referrals — and systematize these channels so they scale beyond personal networks.
• Win and own executive relationships. Lead high-quality client meetings (online/offline), act as a trusted advisor to senior stakeholders, and clearly communicate the value proposition of Tencent AMS overseas solutions.
• Lead the full sales cycle and negotiation. Own the creation and delivery of sales pitches, manage the negotiation process, and drive deals through contract signing and client onboarding.
• Build and lead the team. Recruit, onboard, coach, and develop BD talent; set clear targets and nurture a high-performance, entrepreneurial sales culture as the region scales.
• Build the overseas sales system and playbook. Establish disciplined CRM management, industry-specific playbooks, and repeatable processes — turning individual wins into a scalable, documented operating model.
• Lead cross-functional influence. Partner with Operations, Product, and Engineering to ensure client requirements are accurately understood and implemented; use market feedback to influence product roadmap and go-to-market priorities.
• Drive internal ecosystem synergy. Establish collaborative relationships with other international-expansion business units to share resources and create win-win outcomes.

Requirements

Must-have

• Experience — 5+ years in overseas performance advertising (programmatic preferred) sales or business development, with a proven 0-1 client acquisition track record.
• Leadership — experience building and/or leading a BD/sales team, or owning a business line/region with revenue responsibility; demonstrated ability to coach and grow people.
• Skills — exceptional communication, negotiation, and presentation skills; strong self-drive and goal orientation; comfortable operating autonomously in uncertain, early-stage environments.
• Knowledge — deep understanding of performance advertising, programmatic buying, and mobile attribution.

Nice to have

• Familiarity with Games, E-commerce, or Brand Export industries.
• Experience building overseas sales systems, playbooks, or CRM discipline from scratch.