Growth Marketing Associate / Senior Associate

higogame; Singapore; On-site; SGD 65,000 - 95,000; Full time

Job summary

Higogame seeks a Growth Marketing Associate/Senior Associate to own and optimize user acquisition campaigns for mobile games across Facebook, Google, TikTok, and network partners. You will manage budgets, test creatives, and analyze performance with cross-functional teams to drive sustainable user growth.

You will use AppsFlyer or Adjust for attribution, monitor CPI and ROAS, and present actionable insights to improve efficiency and scale.

Qualifications

• 2+ years in digital marketing, user acquisition, or performance marketing.
• Experience managing paid campaigns on Facebook Ads Manager, Google Ads, TikTok Ads, or mobile networks.
• Knowledge of mobile measurement platforms (AppsFlyer/Adjust) for attribution and validation.
• Strong analytical ability to translate data into actionable recommendations.
• Ability to manage multiple campaigns with accuracy in a fast-paced environment.
• Excellent communication and stakeholder management across cross-functional teams.

Responsibilities

• Plan, launch and optimize paid campaigns across Facebook, Google, TikTok, and mobile networks.
• Monitor daily performance; identify trends and gaps; optimize to improve CPI/ROAS.
• Lead creative testing plans with design to tailor ads per market.
• Conduct market research to spot growth opportunities and trends.
• Prepare regular performance reports with insights on CPI, ROAS, retention, conversion, and LTV.
• Collaborate with Creative, Product, Data/BI, and Operations teams to align strategies.
• Manage budgets and pacing across markets; ensure efficient spend.

Skills

Digital marketing

User acquisition

Performance marketing

Analytics

Campaign management

Budget management

Cross-functional teamwork

English proficiency

Communication

Tools

Facebook Ads Manager

Google Ads

TikTok Ads

AppsFlyer

Adjust

Job description

Higogame is a trailblazer in the mobile gaming and entertainment industry. Since our inception in late 2020, we have been dedicated to transforming the gaming landscape in Southeast Asia and beyond, delivering innovative and immersive experiences that engage millions of players around the globe.

• Our revenue has seen remarkable growth year after year, with operations extending across multiple regions worldwide.
• In just three years, we've risen to become one of the top two games of our kind in the local market.
• We proudly serve around 2 million active users daily and have a total monthly active user base of 5 million worldwide.
• Our team consists of over 200 talented employees, including a robust R&D division of more than 100 experts.
• We offer exceptional career development opportunities and foster a multinational culture that empowers everyone to reach their full potential.

Join us as we continue to push the boundaries of mobile gaming!

Job Description:

We are looking for a results-driven and analytical Growth Marketing Associate / Senior Associate to independently manage and optimize user acquisition campaigns across platforms such as Facebook Ads Manager, Google Ads, TikTok Ads, and mobile ad networks. You will take ownership of campaign execution, performance analysis, creative testing, and budget management for our mobile games, while working closely with cross-functional teams to drive sustainable user growth and improve marketing efficiency.

Key Responsibilities:

• Plan, launch, manage, and optimize paid advertising campaigns across Facebook, Google, TikTok, and other mobile ad networks.
• Monitor campaign performance daily, identify trends and performance gaps, and implement timely optimization actions to improve user acquisition efficiency.
• Own creative testing plans and collaborate with the design team to develop, test, and iterate compelling ad creatives tailored to each target market.
• Conduct market, competitor, and user research to identify growth opportunities, emerging gaming trends, and changes in user behavior.
• Prepare and present regular performance reports with actionable insights across key metrics such as CPI, ROAS, retention, conversion rate, and LTV.
• Collaborate closely with Creative, Product, Data/BI, and Operations teams to align campaign strategies, share insights, and support business objectives.
• Manage advertising budgets and pacing across markets and channels, ensuring efficient allocation of spend and delivery against performance targets.
• Use Mobile Measurement Partners (MMPs) such as AppsFlyer or Adjust to validate campaign data, troubleshoot tracking issues, and maintain accurate attribution.

Requirements:

• At least 2 years of experience in digital marketing, user acquisition, performance marketing, or a related field, preferably within mobile apps, gaming, or other digital-first businesses.
• Hands-on experience managing paid advertising campaigns on platforms such as Facebook Ads Manager, Google Ads, TikTok Ads, or mobile ad networks.
• Working knowledge of Mobile Measurement Partners such as AppsFlyer or Adjust, including campaign tracking, attribution, and performance validation.
• Strong analytical skills with the ability to interpret campaign data, identify patterns, diagnose performance issues, and translate findings into actionable recommendations.
• Demonstrated ability to take ownership of campaigns, manage multiple priorities, and execute accurately in a fast-paced environment.
• Good communication and stakeholder management skills, with the ability to collaborate effectively across cross-functional teams.
• Strong interest in mobile games and a good understanding of the gaming or mobile app ecosystem.
• Experience managing campaigns or conducting market analysis across Southeast Asian markets is a plus.
• Proficiency in English; proficiency in Bahasa Indonesia, Thai, Vietnamese, Mandarin, or other Asian languages is a plus.