Sales Director

SOCIO PTE. LTD.; Singapore; On-site; SGD 180,000 - 280,000; Full time

Job summary

Maxim Digital is expanding and seeking a Sales Director to lead revenue growth across Southeast Asia and China. You will drive new client acquisition for Google, Meta, and TikTok advertising services, manage a distributed team, and navigate diverse regulatory and currency environments across Singapore, SEA, and China.

The role demands Mandarin and English fluency, deep knowledge of cross-border advertising, and the ability to tailor pitches to China and SEA markets.

Qualifications

• 5-8+ years in sales/business development with leadership exposure
• Proven track record selling into China cross-border/outbound advertisers or SEA markets
• Experience closing deals with cross-border sellers, gaming or e-commerce brands
• Agency, adtech, or platform (Google/Meta/TikTok) sales background preferred

Responsibilities

• Develop regional go-to-market strategies for SEA and China markets
• Build and manage multi-country sales pipelines and lead pitches/proposals
• Hire and coach distributed sales teams across time zones
• Manage cross-border client relationships and ensure compliance with local regulations/payment structures
• Coordinate with marketing and media/buying teams for region-specific initiatives
• Report sales performance with market/country segmentation and multi-currency revenue tracking

Skills

Mandarin fluency

English fluency

Cross-border sales

Multi-market selling

Strategic relationship-building

Leadership & coaching

Pricing & contracting

Education

Bachelor's degree in Business/Marketing or related field

Tools

Google Ads

Meta Ads

TikTok Ads

Job description

Position Overview

Maxim Digital (www.maximdigi.com) is expanding, and we need you!
The Sales Director leads revenue growth across Southeast Asia and China, driving new client acquisition for theagency's Google, Meta, and TikTok advertising services. This role requires navigating diverse markets - from multi-country SEA (Singapore, Malaysia,Indonesia, Vietnam, Thailand, Philippines) to China-based clients seeking cross-border/overseas advertising solutions (since Google, Meta, and TikTok are not accessible within mainland China itself).

Note: "China market" in this scope refers to helping Chinese companies advertise to audiences outside mainland China (cross-border e-commerce, gaming, D2C brands going global), as Google, Meta, and TikTok are not accessible within mainland China.

Key Responsibilities

1. Regional Sales Strategy

• Develop differentiated go-to-market strategies for SEAs. China, given the differing client profiles, buying behaviors, and use cases
• For China: focus on cross-border e-commerce sellers,gaming companies, mobile app developers, and D2C brands expanding overseas -clients who need to advertise to audiences outside China on Google/Meta/TikTok
• For SEA: focus on local and regional businesses advertising to domestic/regional audiences across multiple countries and languages
• Set market-specific pricing and packaging, accounting for currency, deal size norms, and competitive landscape in each country
• Identify priority verticals per market (e.g., gaming and cross-border e-commerce in China; F&B, retail, fintech, property inSEA)

2. New Business Development

• Build and manage sales pipelines across multiple countries/markets simultaneously
• Lead pitches and proposals tailored to local business culture and decision-making norms (e.g., relationship-driven sales cycles common in China; more RFP/procurement-driven processes in parts of SEA)
• Negotiate contracts in relevant local currencies and payment structures
• Represent the agency at regional industry events (e.g.,in Singapore, Jakarta, Shanghai, Guangzhou) and China-specific trade shows for cross-border sellers

3. Team Leadership & Management

• Build and manage a distributed sales team covering multiple time zones and markets
• Hire local or market-specific sales talent (e.g.,Mandarin-speaking BD for China accounts, Bahasa/Vietnamese/Thai speakers for respective SEA markets)
• Set market-specific KPIs and quotas that reflect deal size and sales cycle differences between markets
• Coach team on culturally appropriate sales approaches per market

4. Client Relationship & Market Navigation

• Serve as senior client contact for strategic China andSEA accounts
• For China clients: understand cross-border compliance considerations (e.g., payment/remittance for overseas ad spend, data transfer considerations)
• Support upsell across platforms and markets (e.g., aChina gaming client expanding from TikTok to Google UAC; a Singapore client expanding into Indonesia)
• Coordinate closely with account management team on onboarding clients across different regulatory/payment environments

5. Cross-Functional & Cross-Border Collaboration

• Work with marketing team on region-specific lead gen(e.g., WeChat/Baidu-based marketing to reach China clients, since Google/Meta don't reach that audience directly)
• Liaise with media buying/ad ops team to ensure platform account setups accommodate China-based billing entities where needed
• Feed market intelligence (competitor agencies, pricing benchmarks, platform policy changes affecting cross-border advertisers) to leadership

6. Reporting & Forecasting

• Report sales performance segmented by market/country,not just in aggregate
• Track region-specific metrics (e.g., China client acquisition cost may differ significantly from SEA)
• Use CRM tools with multi-currency and multi-market reporting capability

Requirements

Experience

• 5-8+ years in sales/business development, with 2-3+years in a leadership role
• Proven experience selling into either China(cross-border/outbound advertisers) or SEA markets - experience across both isa strong plus
• Track record of closing deals with China-based cross-border sellers, gaming companies, or e-commerce brands is highly valued
• Agency, adtech, or platform (Google/Meta/TikTok) sales background preferred

Skills & Knowledge

• Fluency in Mandarin (essential for China market) andEnglish (essential); additional SEA languages (Bahasa Indonesia, Vietnamese,Thai) a strong plus
• Deep understanding of how Chinese businesses advertise overseas (cross-border e-commerce ecosystem, gaming UA, app install campaigns)
• Working knowledge of SEA's fragmented digital landscape - different platform preferences, payment norms, and regulatory environments per country
• Solid grasp of Google Ads, Meta Ads, and TikTok Adsproduct suites
• Cultural fluency to navigate both relationship-based(China) and process-based (parts of SEA) sales cycles
• Experience with multi-currency, multi-entity contracting and billing

Other

• Bachelor's degree in Business, Marketing, or related field
• Based in a regional hub (e.g., Singapore, Shanghai, orHong Kong) with willingness to travel frequently across SEA and China
• Existing network of contacts among cross-border sellers, MCNs, or SEA business owners is a strong advantage

Key Performance Indicators (KPIs)

Metric

Description

Revenue Target (by market): New business revenue closed, tracked separately for China vs. SEA

Pipeline Value (by market): Active opportunity value segmented by country/region

Win Rate: % of pitches converted, benchmarked per market

China Client Mix: % revenue from cross-border/gaming/e-commerce China clients

SEA Market Coverage: Revenue distribution across SEA countries (avoiding over-reliance on one market)

Client Retention Post-Handover: Retention rate at 3-6 months, by market