Paid Acquisition & Strategic Operations Manager

TikTok Pte. Ltd.; Singapore; On-site; SGD 120,000 - 170,000; Full time

Job summary

TikTok Pte. Ltd. in Singapore is seeking a growth-focused leader to drive SMB advertiser acquisition via paid channels. You will collaborate with product, sales, and operations in a fast-moving environment to scale growth globally.

The role emphasizes cross-functional leadership, data-driven decision making, and managing agencies to optimize campaigns and ROI, with a strong APAC orientation.

Qualifications

• 5+ years managing large-scale campaigns across channels
• 3+ years in enterprise B2B sales/marketing
• Experience balancing hands-on execution with strategy
• Proficient across multiple platforms with digital marketing fundamentals
• Knowledge of growth optimization and A/B testing
• Experience in APAC markets and regional nuances

Responsibilities

• Growth Strategy & Execution: spearhead end-to-end growth strategies to drive high-quality SMB new advertiser acquisition globally.
• Budget & Agency Oversight: manage performance marketing budgets, define OKRs/KPIs, and steer external paid media agencies to maximize ROI through campaign optimization and channel diversification.
• Data-Driven Growth: leverage data analytics and customer insights to identify funnel friction and growth levers, formulating creative and audience strategies to hit acquisition and retention goals.
• Cross-Functional Collaboration: partner with PM, Data Science, Ops, Marketing, and Sales teams to deploy new marketing capabilities, incentive schemes, and product features that unlock scalable user growth.

Skills

Growth strategy

Cross-functional collaboration

Data-driven decisions

Agency management

A/B testing

APAC market knowledge

Job description

Responsibilities

As a vital member of the SMB Product Growth team, this role requires close collaboration with product teams, in-market sales leadership and operations teams in a rapidly evolving environment. This role's key responsibility is to drive new advertiser growth through paid acquisition channels. Key skills for success include the ability to drive projects cross-functionally, manage several agencies to run day-to-day operations and think innovatively about how to grow the business with a product mindset.

The ideal candidate understands how to prioritize effectively in a fast-paced environment and leverage data to identify and solve problems. Ideal candidates will possess experience in sales management, team leadership, working with media products, and familiarity with running large-scale B2B acquisition programs. Responsibilities:

• Growth Strategy & Execution: Spearhead end-to-end growth strategies to drive high-quality SMB new advertiser acquisition globally.
• Budget & Agency Oversight: Manage performance marketing budgets, define OKRs/KPIs, and steer external paid media agencies to maximize marketing ROI through campaign optimization and channel diversification.
• Data-Driven Growth: Leverage data analytics and customer insights to identify funnel friction and growth levers, formulating creative and audience strategies to hit acquisition and retention goals.
• Cross-Functional Collaboration: Partner with PM, Data Science, Ops, Marketing, and Sales teams to deploy new marketing capabilities, incentive schemes, and product features that unlock scalable user growth.

Qualifications

Minimum Qualification(s):

• 5+ years in managing large-scale campaigns across diversified channels (media-buying and performance ads strategy)
• 3+ years working in enterprise B2B business
• Good experience with a mix of work between hands-on execution and strategy.
• Platform and tool independence
• able to thrive using any platform, with deep understanding of the digital marketing fundamentals.
• Deep understanding of growth & optimization, best practices such as A/B testing.
• Experience working in the APAC market and understanding regional nuances

Preferred Qualification(s):

• Growth mindset and ability to thrive in ambiguity