Business Development Manager

AsiaOne.com; Singapore; On-site; SGD 90,000 - 180,000; Full time

Job summary

AsiaOne is seeking an experienced, commercially driven sales professional to build strategic partnerships and translate client objectives into integrated advertising solutions that deliver measurable results.

In this role, you will own revenue performance across assigned accounts, acquire new business, manage senior client relationships and forecast accurately. You will collaborate cross-functionally to deliver high-impact campaigns across branded content, display, video, social media and more.

Qualifications

• Proven success in media, advertising, digital marketing or related B2B sales.
• Consistent achievement of revenue and new business targets.
• Strong consultative selling, negotiation and presentation skills.
• Experience with advertising agencies, brands or enterprise clients is highly desirable.
• Commercial acumen and analytical thinking.
• Organised, self-motivated, able to thrive in a fast-paced, performance-driven environment.
• Bachelor’s degree in Business, Marketing, Communications or related discipline preferred.

Responsibilities

• Strategic business development to prospect and convert opportunities across agencies, brands and advertisers.
• Shape data-led, integrated campaigns across media, display, video and social channels.
• Build senior-level relationships with agency leaders and marketers.
• Develop and execute sales plans to meet or exceed targets and grow share of wallet.
• Lead contract and pricing discussions to protect profitability.
• Manage pipeline with three to five times annual target value.
• Collaborate with Editorial, Marketing, Creative, Campaign Management and Product teams.
• Monitor market trends and translate insights into opportunities.

Skills

Media sales

Digital marketing

Consultative selling

Negotiation

Presentation skills

Stakeholder management

Account management

Forecasting

Pipeline management

Upselling & cross-selling

Strategic partnerships

Education

Bachelor\'s degree preferred (Business/Marketing/Communications)

Job description

Turn client ambitions into high-impact media solutions and sustainable commercial growth.

AsiaOne is one of Singapore’s leading digital media and content platforms, reaching audiences across Asia through trusted news, lifestyle and entertainment content. We are looking for an experienced, commercially driven sales professional who can build strategic partnerships, uncover new opportunities and translate client objectives into integrated advertising solutions that deliver measurable results.

What You Will Own

• Quarterly and annual revenue performance across assigned accounts and industry verticals.
• New business acquisition and year-on-year growth across both new and existing portfolios.
• Senior-level client and agency relationships, retention, repeat investment and account expansion.
• Accurate forecasting, effective pipeline management and commercially sound agreements.
• Successful campaign delivery aligned with agreed client objectives and performance benchmarks.

Key Responsibilities:

• Strategic business development: Identify, prospect and convert new opportunities across media agencies, brands and direct advertisers while maintaining a disciplined, healthy sales pipeline.
• onsultative and solutions-based selling: Understand client business and marketing objectives, then shape data-led solutions across branded content, display, video, social media and custom integrated campaigns.
• Senior stakeholder engagement: Build trusted relationships with agency leaders, marketers and key decision-makers, positioning yourself as a credible commercial advisor.
• Revenue and account growth: Develop and execute sales plans that achieve or exceed targets, increase share of wallet and grow repeat business through strategic upselling and cross-selling.
• Commercial negotiation: Lead contract and pricing discussions that create value for clients while protecting profitability and margin objectives.
• Pipeline management and forecasting: Manage opportunities with accuracy and discipline, maintaining a pipeline valued at three to five times the annual sales target.
• Campaign and client success: Use performance insights to strengthen outcomes, client satisfaction, retention and long-term partnership value.
• Cross-functional collaboration: Partner effectively with Editorial, Marketing, Creative, Campaign Management and Product teams to develop and deliver high-impact campaigns.
• Market intelligence: Stay current on industry developments, competitor activity and emerging digital advertising trends, and translate insights into commercial opportunities.
• Influence: Contribute client insights and commercial best practices while championing a high-performance, solution-oriented sales culture.

What Success Looks Like

Within your first 12 months, you will be expected to deliver at least 100% of the annual revenue target, generate a significant share of revenue from new business, expand relationships across key agency groups and leading advertisers, grow average deal size through integrated multi-platform solutions, maintain strong client retention and establish yourself as a trusted commercial partner within AsiaOne.

Requirements:

• A proven record of success in media, advertising, digital marketing or a related B2B sales environment.
• Consistent achievement or overachievement of revenue and new business targets.
• Strong consultative selling, negotiation, presentation, communication and stakeholder management skills.
• Experience working with advertising agencies, brand marketers or enterprise clients is highly desirable.
• Commercial acumen, analytical thinking and the ability to turn opportunities into revenue-generating solutions.
• A highly organised, self-motivated approach and comfort working in a fast-paced, performance-driven environment.
• A bachelor’s degree in Business, Marketing, Communications or a related discipline is preferred.