Business Development Manager

Opus Media SG; Singapore; On-site; SGD 70,000 - 120,000; Full time

Job summary

Opus Media SG is seeking a proactive Business Development Manager to grow the client portfolio in Singapore and the region. You will own the sales process from prospecting to closing, then work with our account servicing team on a structured handover to ensure seamless client onboarding.

You will build relationships with brand leaders and marketing teams, identify decision-makers, and drive revenue targets while protecting agency profitability.

Qualifications

• 3–5 years of experience in business development, B2B sales or client acquisition in media/advertising/digital marketing.
• Proven success in generating leads, building client relationships and closing deals.
• Strong knowledge of digital advertising, social media, media planning and integrated marketing services.
• Excellent prospecting, presentation and negotiation skills.

Responsibilities

• Identify and pursue new business opportunities with brands and marketing teams in Singapore and the region.
• Research prospective accounts, identify decision-makers and generate qualified leads through outreach, networking, referrals, LinkedIn and relationships.
• Own the full new-business sales cycle: prospecting, qualification, brief development, proposal coordination, pitching, negotiation and closing.
• Collaborate with strategy, creative and media colleagues to develop commercially sound, tailored marketing solutions.
• Prepare and present credentials, proposals, pitch decks, quotations and commercial recommendations.

Skills

Business development

B2B sales

Client acquisition

CRM management

Job description

Opus Media is an independent, integrated media and marketing agency delivering strategic, creative and results-driven solutions for brands and businesses. Our capabilities span digital advertising, social media marketing, content creation, media planning and buying, AI marketing solutions and integrated campaigns.

THE OPPORTUNITY

ABOUT OPUS MEDIA

Opus Media is an independent, integrated media and marketing agency delivering strategic, creative and results-driven solutions for brands and businesses. Our capabilities span digital advertising, social media marketing, content creation, media planning and buying, AI marketing solutions and integrated campaigns.

THE OPPORTUNITY

We are seeking a proactive, commercially driven Business Development Manager to grow our client portfolio in Singapore and across the region. This is a new-business acquisition role for someone who enjoys opening doors, building relationships and converting qualified opportunities into signed engagements. You will own the sales process from prospecting to closing, then work with our account servicing team on a structured client handover.

KEY RESPONSIBILITIES

• Identify and pursue new business opportunities with brands, businesses and marketing teams in Singapore and across the region.
• Research prospective accounts, identify decision-makers and generate qualified leads through targeted outreach, networking, referrals, LinkedIn and industry relationships.
• Arrange discovery meetings to understand prospects’ objectives, challenges, timelines and budgets.
• Own the full new-business sales cycle: prospecting, qualification, brief development, proposal coordination, pitching, negotiation and closing.
• Collaborate with strategy, creative and media colleagues to develop commercially sound, tailored marketing solutions.
• Prepare and present credentials, proposals, pitch decks, quotations and commercial recommendations.
• Build relationships with marketing managers, brand leaders and senior decision-makers; develop relevant strategic partnerships.
• Maintain an accurate pipeline and provide regular updates on activity, opportunity stages, expected revenue and conversion.
• Meet agreed acquisition and new-business revenue targets while protecting agency profitability.
• Ensure clear documentation and a smooth handover of newly won clients to the account servicing team.

WHAT WE’RE LOOKING FOR

• 3–5 years of experience in business development, B2B sales or client acquisition, ideally within a media, advertising, creative or digital marketing agency.
• Demonstrable success generating leads, building client relationships and winning new business.
• Working knowledge of digital advertising, social media, media planning and integrated marketing services.
• Strong prospecting, presentation, negotiation, written communication and relationship-building skills.
• Confidence engaging marketing decision-makers and managing multiple opportunities independently.
• Commercial judgement, self-motivation, resilience and disciplined follow-through.
• Ability to maintain a structured pipeline and use CRM or equivalent tracking tools.

ADDED ADVANTAGES

• Established professional network among brands and marketing teams in Singapore and the region.
• Experience selling agency retainers, paid media, creative projects or integrated campaigns.
• Familiarity with AI marketing tools and solutions, and the ability to articulate their value to clients.
• Experience leading competitive pitches and negotiating commercial terms.

WHY JOIN US

• Play a meaningful role in growing an independent agency.
• Work across varied brands, sectors and integrated marketing solutions.
• Collaborate directly with agency leadership and experienced specialists.
• Enjoy ownership of your new-business pipeline, with commissions and performance-based incentives.