Business Development Lead (VN/TH)

UNCOMMONLY GOOD PEOPLE PTE. LTD.; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

UNCOMMONLY GOOD PEOPLE PTE. LTD. seeks a commercially driven Business Development Lead to grow new business across Vietnam and Thailand while providing leadership continuity as Head of Sales maternity cover.

You will lead market growth plans, build pipeline, coach Sales Managers, and drive revenue in partnership with key teams—using MiQ's data, analytics, and programmatic expertise to deliver for clients. The role combines market development, sales leadership, and continuity of the broader sales

Qualifications

• Proven experience in business development or enterprise sales within digital media or adtech.
• Track record of building market-growth plans, qualified pipeline, and revenue across territories.
• Strong stakeholder management, consultative selling, negotiation, and deal strategy.
• Experience leading and coaching sales managers or teams with clear rhythms.
• Strong forecasting, CRM, pipeline management, reporting, and commercial decision-making.
• Ability to lead cross-functional collaboration across Marketing, Client Services, Operations, Finance.
• Fluent in Thai or Vietnamese.

Responsibilities

• Own new-business growth across Vietnam and Thailand.
• Lead Sales Managers to build qualified demand and convert opportunities.
• Provide leadership continuity for Head of Sales during maternity cover.
• Maintain accurate forecasting and pipeline hygiene with regular reporting.
• Align with Marketing, Client Services, Operations and Finance to support revenue delivery.

Skills

Enterprise sales

Leadership

Forecasting & CRM

Cross-functional collaboration

Thai or Vietnamese fluency

Job description

Business Development Lead (Thailand & Vietnam)

MiQ is seeking a commercially driven Business Development Lead to grow new business across Vietnam and Thailand while providing leadership continuity as Head of Sales maternity cover. You'll lead market growth plans, build pipeline, coach Sales Managers, and drive revenue in partnership with key teams-using MiQ's data, analytics, and programmatic expertise to deliver for clients.

Role purpose

Own new-business growth across Vietnam and Thailand while providing support cover for the Head of Sales. The role combines market development, sales leadership, and continuity of the broader sales agenda.

Core mandate

• Generate new-business revenue per market from Vietnam and Thailand
• Lead the Sales Managers in Vietnam and Thailand to build qualified demand and convert opportunities.
• Provide leadership continuity for the Head of Sales.
• After the cover period, continue the Business Development remit and report to the Head of Sales.

Key responsibilities

Business development

• Build and execute the Vietnam and Thailand growth plans.
• Create a pipeline through target-account planning, partnerships, referrals, events, and other relevant channels.
• Own senior stakeholder engagement for priority prospects and opportunities.
• Maintain accurate forecasting, pipeline hygiene, and regular reporting against market targets.

Sales leadership

• Set priorities and operating cadence for the Sales Managers in both markets.
• Coach managers on demand generation, opportunity progression, deal strategy, and forecast accuracy.
• Align with Marketing, Client Services, Operations, and Finance to support revenue conversion and delivery readiness.

Success measures

• Revenue: new-business revenue achieved in each market by December 2027.
• Pipeline: Sufficient qualified pipeline coverage and progression to support the market targets.
• Leadership: Sales Managers in both markets have clear plans, weekly operating cadence, and visible accountability.

Qualifications

Requirements

• Proven experience in business development or enterprise sales within digital media, adtech, programmatic advertising, or a related B2B environment.
• Track record of building market-growth plans, qualified pipeline, and revenue across multiple territories.
• Strong senior stakeholder-management, consultative selling, negotiation, and deal-strategy skills.
• Experience leading and coaching sales managers or teams, with clear performance and operating rhythms.
• Strong forecasting, CRM, pipeline-management, reporting, and commercial decision-making skills.
• Ability to lead cross-functional collaboration across Marketing, Client Services, Operations, Finance, Trading, and Solutions.
• Comfortable providing senior regional sales leadership, managing escalations, and maintaining continuity during leadership transitions.
• Excellent communication, presentation, influencing, and organisational skills.
• Fluent in Thai or Vietnamese.

Desirable

• Experience or established relationships across Vietnam, Thailand, or wider Southeast Asia.
• Background in a role combining market development, sales leadership, and regional business continuity.