Business Development, Vietnam Market

Tencent; Singapore; On-site; SGD 154,000 - 230,000; Full time

Job summary

Tencent is seeking a senior sales leader to spearhead acquisition of new performance advertising clients in Vietnam, focusing on casual/hyper-casual mobile games. You will own the full sales cycle, build a robust pipeline, and contribute to revenue growth across cross-functional teams.

Fluency in Vietnamese and strong English are required to operate effectively in this market. You will build an overseas sales system, leverage partnerships, and represent Tencent at local events to drive ongoing

Qualifications

• 5+ years in overseas performance advertising sales or business development.
• Vietnamese fluency plus working English for day-to-day selling and negotiations.
• Entrepreneurship: thrives in 0→1 environments with ownership mindset.
• Leadership: owns market or region with revenue responsibility.
• Exceptional communication, negotiation and presentation skills.
• Deep understanding of performance advertising, programmatic buying, and mobile attribution.
• Experience in a multinational/matrixed organization is preferred.

Responsibilities

• Own the Vietnam growth strategy and GTM plan for mobile games and apps.
• Build a multi-channel sourcing engine to engage advertisers.
• Lead executive relationships; conduct discovery, pitching and negotiation in Vietnamese.
• Manage the full sales cycle from pitches to contract signing and onboarding.
• Develop overseas sales systems and playbooks for repeatable wins.
• Partner with Operations, Product and Engineering to capture client needs.
• Drive cross-unit collaboration for international expansion.
• Represent Vietnam in market events and communities to generate leads.
• Feed local market realities back to Product, Ops and Marketing.

Skills

Client Acquisition

Vietnamese Proficiency

Overseas Sales

Programmatic Advertising

Leadership

Entrepreneurial Mindset

Multinational Experience

Job description

Core Objectives: To spearhead the acquisition of new performance advertising clients in Vietnam, with a focus on the casual / hyper-casual mobile game segment. The role involves managing the full sales cycle from lead generation to deal closure, contributing to team revenue, building a robust client pipeline, and assisting in the development of overseas sales systems and industry-specific capabilities.

Key Responsibilities

1. Own the Vietnam growth strategy. Define the go-to-market plan and build a robust client pipeline across Mobile Games, Apps, and other performance advertisers in Vietnam.

2. Build and manage a multi-channel sourcing engine. Proactively identify and engage potential advertisers through ecosystem partnerships, industry summits, online research, and partner referrals.

3. Win and own executive relationships. Lead high-quality client meetings, act as a trusted advisor to stakeholders, and clearly communicate the value proposition of Tencent AMS overseas solutions. Conduct this in Vietnamese — discovery, pitching, objection handling and negotiation with founders, UA leads and publishing heads, in the local business context rather than a translated global deck.

4. Lead the full sales cycle and negotiation. Own the creation and delivery of sales pitches, manage the negotiation process, and drive deals through contract signing and client onboarding.

5. Build the overseas sales system and playbook. Establish disciplined CRM management, industry-specific playbooks, and repeatable processes — turning individual wins into a scalable, documented operating model.

6. Lead cross-functional influence. Partner with Operations, Product, and Engineering to ensure client requirements are accurately understood and implemented; use market feedback to influence product roadmap and go-to-market priorities.

7. Drive internal ecosystem synergy. Establish collaborative relationships with other international-expansion business units to share resources and create win‑win outcomes.

8. Be the voice of the Vietnam market. Feed local reality back to Product, Ops and Marketing — monetization models, UA budget cycles, eCPM and floor-price benchmarks, local payment and compliance constraints, competitor behaviour.

9. Represent the company in market. Vietnam game and ad‑tech events, developer and publisher communities, local agency networks; build referral loops that keep producing leads after the event ends.

Requirements

1. Experience — 5+ years in overseas performance advertising (programmatic preferred) sales or business development, with a proven 0→1 client acquisition track record.

2. Vietnamese at full business proficiency (spoken and written), plus working English. Language proficiency is required for day-to-day selling, negotiation and relationship-building in this market happen in Vietnamese. Plus a working network in Vietnam's casual / hyper-casual mobile game ecosystem — publishers, studios and the agencies that buy on their behalf.

3. Entrepreneurship — Thrives in a 0→1 environment: Comfortable with ambiguity, shifting priorities, and a pace set by the business rather than by established process. Brings strong intrinsic motivation and genuine ownership — acts before being asked, treats the Vietnam market as their own business, and takes responsibility for the outcome, with a habit of following things through.

4. Leadership — market ownership — Experience owning a market, business line or region with revenue responsibility; Demonstrated ability to operate autonomously in uncertain, early‑stage environments.

5. Skills — Exceptional communication, negotiation, and presentation skills; strong self‑drive and goal orientation; comfortable operating autonomously in uncertain, early‑stage environments.

6. Knowledge — Deep understanding of performance advertising, programmatic buying, and mobile attribution.

7. Experience in a multinational / matrixed organization is preferred.