Business Development Executive

VFI Food Pte Ltd.; Singapore; On-site; SGD 48,000 - 82,000; Full time

Job summary

VFI Food Pte Ltd. is seeking a proactive Business Development Executive to drive sales growth in the food manufacturing and food service sectors. You will manage key accounts, coordinate product development, and deliver customer-focused food solutions that support growth.

You will work with internal teams to tailor offerings, conduct visits and presentations, analyze data, and contribute to strategic plans. The role suits a commercially minded communicator with 2–4 years' relevant experience.

Qualifications

• Diploma or Degree in Business, Marketing, Food Science, Hospitality or related discipline.
• 2–4 years of relevant experience in sales, business development or key account management; experience in food manufacturing, FMCG, food service or hospitality is a plus.
• Strong customer relationship management, sales negotiation and business development skills.
• Excellent communication, presentation, coordination and time management skills.

Responsibilities

• Develop new business opportunities and maintain relationships with key customers, food service operators, catering companies and partners.
• Coordinate product development, sampling and customer solutions to meet requirements.
• Monitor sales performance and provide insights through data analytics and reports.
• Coordinate with Production, Procurement, Logistics and QA to support orders and projects; conduct site visits as needed.

Skills

Account management

Sales negotiation

Business development

Customer visits

Data analytics

Communication

Presentation

Time management

Education

Diploma or Degree in Business, Marketing, Food Science, Hospitality or related discipline

Tools

Excel

PowerPoint

Job description

We are seeking a proactive and commercially minded Business Development Executive to drive sales growth, manage key customer accounts and develop business opportunities within the food manufacturing and food service sectors. The successful candidate will work closely with customers and internal teams to understand market needs, coordinate product development and sampling, and deliver suitable food product solutions that support the Company's business growth.

Key Responsibilities

1. Business Development & Key Account Management

• Develop new business opportunities and maintain strong relationships with key customers, food service operators, catering companies and other relevant business partners.
• Manage day-to-day customer enquiries, product requirements, quotations, pricing negotiations and sales follow-ups.
• Conduct customer visits, product presentations and business proposals to identify opportunities and grow existing accounts.
• Provide responsive after-sales support and address customer feedback to maintain service standards and long-term business relationships.

2. Food Product Development & Customer Solutions

• Coordinate with internal departments to prepare product samples, develop menu concepts and customise food solutions according to customer requirements.
• Organise food tasting sessions, product demonstrations and customer evaluations.
• Source suitable food products and brands to meet customer needs and identify opportunities for product range expansion.
• Work with relevant internal teams to ensure proposed products align with customer specifications, product quality standards and operationalrequirements.

3. Sales Performance & Business Analytics

• Monitor customer product usage, sales performance and account development through relevant data analytics tools.
• Prepare sales reports, customer performance summaries and business insights to support sales planning and Management decision-making.
• Identify opportunities to improve account performance, customer retention and sales growth based on market trends and business data.

4. Operational Coordination & Special Projects

• Coordinate with internal departments, including Production, Procurement, Logistics and Food Safety/Quality Assurance, to support customer requirements and smooth order fulfilment.
• Conduct customer site visits to understand operational needs and follow up on relevant product quality, service and compliance matters.
• Support global lounge sales, key account projects and other business development initiatives.
• Perform other relevant duties as assigned by Management.

Working Hours

• Monday to Thursday: 8:00 AM - 6:00 PM
• Friday:8:00 AM - 5:00 PM

Job Requirements

• Diploma or Degree in Business, Marketing, Food Science, Hospitality or a related discipline.
• 2-4 years of relevant experience in sales, business development or key account management; experience in food manufacturing, FMCG, food service or hospitality will be an advantage.
• Strong customer relationship management, sales negotiation and business development skills.
• Good understanding of customer requirements, food products and commercial sales processes.
• Excellent communication, presentation, coordination and time management skills.
• Proficient in Microsoft Office, particularly Excel and PowerPoint, with familiarity in relevant data analytics tools.
• Ability to analyse business data and prepare clear reports to support business decisions.
• Proactive, adaptable and able to manage multiple priorities in a fast-paced environment.