Brand Strategy Director — Growth & Insight

Cheil Singapore Pte Ltd; Singapore; On-site; SGD 180,000 - 280,000; Full time

Job summary

Cheil Singapore Pte Ltd, part of the Cheil Worldwide family, is seeking a Strategic Planning Director to lead brand and communication strategy across local and regional markets. You will translate business challenges into actionable opportunities, develop compelling brand positioning, and mentor junior strategists in a fast-paced agency setting.

You will collaborate with creative, account, media and digital teams to shape integrated campaigns spanning ATL, digital, social and experiential

Qualifications

• Bachelor’s degree in marketing, Communications, Business, Advertising, Psychology or a related discipline is preferred.
• 8+ years of experience in brand strategy, strategic planning, advertising, integrated marketing communications, or a related field.
• Proven experience developing brand and communication strategies for established and/or emerging brands.
• Strong understanding of consumer behavior, culture, advertising and the broader marketing ecosystem.
• Demonstrated ability to turn complex information and research into clear, compelling and actionable insights.
• Experience working on integrated, multi-channel campaigns across traditional, digital, social, content and other consumer touchpoints.
• Strong commercial understanding and the ability to connect brand strategy with business objectives.
• Excellent strategic storytelling and presentation skills, with the confidence to influence senior clients and stakeholders.
• Strong written and verbal communication skills.
• Ability to work collaboratively with creative and cross-functional teams while also taking ownership of strategic thinking.
• Comfortable working in a fast-paced, ambiguous and highly collaborative agency environment.
• Curious, proactive and willing to challenge conventional thinking.

Responsibilities

• Lead the development of brand strategies and communication strategies across local and regional markets.
• Translate business and marketing challenges into clear strategic problems and actionable opportunities.
• Conduct and synthesize consumer, category, cultural, competitive and market intelligence to uncover meaningful insights.
• Develop compelling brand positioning, brand propositions, messaging frameworks and communication territories.
• Identify emerging consumer behaviors, cultural trends and category shifts that can create opportunities for brands.
• Partner closely with creative, account, media, digital and other specialist teams to translate strategy into impactful brand ideas and campaigns.
• Develop integrated strategies spanning ATL, digital, social, content, experiential, PR, influencer and other relevant touchpoints.
• Provide strategic direction throughout the creative development process, ensuring ideas remain rooted in the brand strategy and consumer insight.
• Lead strategic thinking for new business pitches, brand launches, campaign development and business growth opportunities.
• Build persuasive strategic narratives and presentations that clearly articulate the problem, insight, opportunity, strategy and creative direction.
• Present strategic recommendations confidently to senior clients and internal stakeholders.
• Act as a trusted strategic partner to clients, bringing fresh perspectives and challenging briefs constructively.
• Contribute to the development of proprietary strategic tools, frameworks and thought leadership for the agency.
• Mentor and provide guidance to junior strategists and planners, helping to strengthen the overall strategic capability of the team.

Skills

Brand strategy

Strategic planning

Advertising

Integrated marketing

Presentation skills

Client management

Mentoring

Market research

Education

Bachelor's degree

Job description

Cheil Singapore Pte Ltd, part of the Cheil Worldwide family, is seeking a Strategic Planning Director to lead brand and communication strategy across local and regional markets. You will translate business challenges into actionable opportunities, develop compelling brand positioning, and mentor junior strategists in a fast-paced agency setting.

You will collaborate with creative, account, media and digital teams to shape integrated campaigns spanning ATL, digital, social and experiential