Brand Story Creative Director

HONG YE GROUP PTE. LTD.; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

Hong Ye Group Pte. Ltd. seeks a Creative Manager/Creative Director to lead creative direction and brand storytelling across corporate communications.

You will plan content calendars, direct photo/video shoots, edit multimedia content, and publish across social platforms to strengthen the company’s brand and culture. You will collaborate with senior management and internal stakeholders to ensure assets align with branding objectives and business initiatives, managing end-to-end content creation

Qualifications

• Diploma or Bachelor's Degree in Mass Communication, Multimedia, Film Production, Creative Media, Graphic Design, Communications, or a related field.
• Minimum 3–5 years of experience in creative content production, videography, photography, or multimedia design.
• Proven experience managing end-to-end content creation projects.
• Strong portfolio showcasing photography, videography, video editing, and creative work.
• Experience managing corporate or brand social media content is an advantage.
• Able to work independently while managing multiple projects and deadlines.
• Excellent communication and organisational skills.

Responsibilities

• Develop and execute the overall creative strategy to strengthen the company's corporate brand and image.
• Plan and manage monthly content calendars for corporate communications and social media.
• Ensure brand consistency across all visual and digital content.
• Generate creative concepts and storytelling ideas that showcase the company's business, people, culture, and achievements.
• Plan, coordinate, and execute photo and video shoots for corporate events, interviews, office activities, employee highlights, and business updates.
• Capture high-quality photos and videos using professional cameras or mobile devices.
• Direct on-site shoots, including lighting, framing, and scene composition.
• Produce engaging short-form and long-form video content for various platforms.
• Edit videos by adding captions, transitions, music, graphics, and animations where appropriate.
• Edit and enhance photographs for corporate use.
• Prepare and publish creative content across the company's social media platforms.
• Monitor content performance and recommend improvements to increase engagement.
• Stay updated with the latest content trends, video formats, and social media best practices.
• Plan production schedules and ensure timely delivery of creative projects.
• Coordinate with internal departments and management to gather content requirements.
• Manage creative assets, ensuring proper organisation and version control.
• Source suitable locations, props, and equipment when required for productions.
• Keep up to date with creative trends, photography techniques, videography styles, and content creation tools.
• Recommend new creative ideas and production techniques to improve the company's brand presence.
• Continuously improve creative workflows and production efficiency.

Skills

Creative Production

Video Editing

Photography

Brand Storytelling

Social Media Management

Project Management

Communication

Education

Diploma or Bachelor's Degree in Mass Communication, Multimedia, Film Production, Creative Media, Graphic Design, Communications, or related field

Tools

Adobe Premiere Pro

Final Cut Pro

CapCut

Adobe Photoshop

Adobe Illustrator

Canva

Lightroom

Job description

Hong Ye Group Pte. Ltd. seeks a Creative Manager/Creative Director to lead creative direction and brand storytelling across corporate communications.

You will plan content calendars, direct photo/video shoots, edit multimedia content, and publish across social platforms to strengthen the company’s brand and culture. You will collaborate with senior management and internal stakeholders to ensure assets align with branding objectives and business initiatives, managing end-to-end content creation