Brand Guardian & Experience Strategy Leader

The Kallang Group; Singapore; On-site; SGD 180,000 - 240,000; Full time

Job summary

The Kallang Group is seeking a visionary Head of Brand to lead the evolution of our brand across the Brand, Marketing, Communications and Digital teams. You will own long-term strategy, define architecture, and drive initiatives that build brand equity, love, and commercial growth.

You will lead a team of marketers, translate consumer insights into high-impact campaigns, and manage agency ecosystems to deliver world-class brand experiences.

Qualifications

• 12+ years of marketing experience with a track record in strategy, planning and execution.
• Experience across brand, customer insights, social and CRM.
• Strong commercial mindset; links marketing to revenue, audience growth and brand equity.

Responsibilities

• Own brand stewardship, architecture, and long-term strategy for The Kallang Group.
• Lead or oversee multi-channel branding campaigns, activations, and events to boost brand love and footfall.
• Manage partnerships with global brands, local leaders, and government stakeholders.
• Oversee agency relationships to ensure top-tier creative delivery and collaboration.
• Lead, mentor, and develop the Brand Marketing team and align with cross-functional teams.

Skills

Brand strategy

Team leadership

Cross-functional collaboration

Campaign development

Partnerships management

Agency management

Tools

CRM software

Job description

The Kallang Group is seeking a visionary Head of Brand to lead the evolution of our brand across the Brand, Marketing, Communications and Digital teams. You will own long-term strategy, define architecture, and drive initiatives that build brand equity, love, and commercial growth.

You will lead a team of marketers, translate consumer insights into high-impact campaigns, and manage agency ecosystems to deliver world-class brand experiences.