Head, Brand

The Kallang Group; Singapore; On-site; SGD 180,000 - 240,000; Full time

Job summary

The Kallang Group is seeking a visionary Head of Brand to lead the evolution of our brand across the Brand, Marketing, Communications and Digital teams. You will own long-term strategy, define architecture, and drive initiatives that build brand equity, love, and commercial growth.

You will lead a team of marketers, translate consumer insights into high-impact campaigns, and manage agency ecosystems to deliver world-class brand experiences.

Qualifications

• 12+ years of marketing experience with a track record in strategy, planning and execution.
• Experience across brand, customer insights, social and CRM.
• Strong commercial mindset; links marketing to revenue, audience growth and brand equity.

Responsibilities

• Own brand stewardship, architecture, and long-term strategy for The Kallang Group.
• Lead or oversee multi-channel branding campaigns, activations, and events to boost brand love and footfall.
• Manage partnerships with global brands, local leaders, and government stakeholders.
• Oversee agency relationships to ensure top-tier creative delivery and collaboration.
• Lead, mentor, and develop the Brand Marketing team and align with cross-functional teams.

Skills

Brand strategy

Team leadership

Cross-functional collaboration

Campaign development

Partnerships management

Agency management

Tools

CRM software

Job description

The Head of Brand is a senior role sitting at the heart of The Kallang Group’s Brand, Marketing, Communications and Digital team. You will work closely and directly with the Group Head of Brand, Marketing, Communications and Digital, as the brand guardian and custodian of The Kallang Group.

We are looking for a visionary, high-energy Head of Brand to lead the evolution of The Kallang as the \"excitement epicentre.\" Following our rebrand from the Singapore Sports Hub, this role sits at the heart of our shift into a world-class curator of the global experience economy.

As the Head of Brand, you will be the Brand Guardian for The Kallang. You will own the long-term brand strategy, define our brand architecture, and drive initiatives that build deep brand love and long-term equity.

Leading a team of passionate marketers, you will translate consumer insights into high-impact campaigns, cultivate strategic marketing partnerships, and manage agency ecosystems to deliver world-class brand experiences. You will ensure absolute consistency across all touchpoints while collaborating cross-functionally to drive commercial growth and brand loyalty.

Key Responsibilities:

Brand stewardship and architecture

• Brand Guardian: Custodian of the brand identity, ensuring all visual assets, tone of voice, and messaging remain consistent across all physical and digital touchpoints.
• Brand Strategy and Architecture: Define, evolve, and execute a comprehensive brand strategy and architecture.
• Brand love and equity Building: Design and scale long-term positioning frameworks that elevate brand affinity, driving The Kallang from a physical destination to an iconic, emotionally resonant brand.

Brand health and consumer insights measurement

• Brand health tracking: Work with agencies to measure and identify approach on growing brand health.
• User Insights Understanding: Partner with data and research teams to analyse consumer behaviours, market trends, and audience sentiment to unearth actionable insights that feed into creative briefs.
• Campaign and Activation Management: Concept and oversee end-to-end multi-channel branding campaigns, experiential activations, and cultural events that maximize earned media and drive foot traffic.

Partnerships and ecosystem management

• Marketing Partnerships: Working hand in hand with commercial partnerships team to identify, negotiate, and execute strategic, co-branded partnerships with global brands, local community leaders, and government stakeholders to amplify brand reach.
• Agency Management: Appoint, evaluate, and manage creative and experiential agencies, fostering an environment of collaborative excellence and ensuring top-tier deliverable standards.

Operations and leadership

• Budget Management: Own and optimize the brand marketing budget, ensuring maximum ROI, cost efficiency, and strategic resource allocation across all campaigns.
• Cross-Team Collaboration: Foster close collaboration with Commercial, Operations, PR, Digital, Marketing and Events teams to align the brand's narrative with broader business objectives.
• Team Leadership: Mentor and develop a high-performing brand marketing team, nurturing internal talent and promoting a culture of creativity, accountability, and bold thinking.
• Strong ability to influence, able to align teams, agencies, and senior stakeholders through credibility and clarity rather than hierarchy.
• Manages up and across effectively, comfortable engaging C-suite stakeholders and navigating organisational dynamics with maturity and discretion.
• Communicates with precision, translates complexity into clear recommendations, whether in a deck, a brief, or a room.
• Brings calm to ambiguity, takes unclear or fast-moving situations and creates structure, momentum, and direction.
• Earns trust quickly, builds strong working relationships across functions and levels, and is relied upon to deliver.

Requirements:

• Minimum 12 years of marketing experience, with a track record in both strategy, planning and execution.
• Relevant experience and expertise across brand, customer insights, social and CRM. Performance marketing knowledge is a plus but not critical to the role.
• Strong commercial mindset; understands how marketing connects to revenue, audience growth, and long-term brand equity.
• Sharp problem-solving instincts, moves quickly from diagnosis to recommendation to action.
• Experience in live entertainment, sports, hospitality, or experience-economy sectors is an advantage.

Only shortlisted candidates will be notified.

The level of appointment will depend on the qualifications and experience of the candidate.

For more information on The Kallang Group, refer to www.thekallang.com.sg