Brand & Content Marketing Lead

Public Service Division; Singapore; On-site; SGD 48,000 - 72,000; Full time

Job summary

Public Service Division seeks a dynamic Digital Marketing & Content role to amplify Singapore Global Network’s brand and community engagement. You will craft campaigns, shape content across channels, and partner with agencies to grow the global SGN audience.

The role emphasizes storytelling, social media leadership, and collaboration with internal teams to promote Singapore’s value and opportunities to international talent and entrepreneurs.

Qualifications

• 1–3 years of experience in digital marketing, content, communications, or social media.

Responsibilities

• Drive ideation and execution of brand initiatives and campaigns to grow SGN’s digital following and membership.
• Shape content strategy and develop engaging content across formats (short-form videos, stories, editorials, event coverage).
• Measure performance with marketing analytics and social listening tools; translate data into learnings and improvements.

Skills

Digital marketing

Content creation

Social media

Writing

Tools

CapCut

Google Analytics

Job description

Public Service Division seeks a dynamic Digital Marketing & Content role to amplify Singapore Global Network’s brand and community engagement. You will craft campaigns, shape content across channels, and partner with agencies to grow the global SGN audience.

The role emphasizes storytelling, social media leadership, and collaboration with internal teams to promote Singapore’s value and opportunities to international talent and entrepreneurs.