Brand & Digital Marketing Lead

Singapore Management University; Singapore; Vor Ort; SGD 70.000 - 110.000; Vollzeit

Zusammenfassung

Singapore Management University is seeking a Brand & Content Marketing professional to champion the university's brand across channels, craft high-impact copy, and drive integrated digital campaigns for both B2C and B2B audiences.

The role involves demand generation, lead nurturing, and analytics to measure performance, with opportunities to engage stakeholders and plan events. A degree with 3+ years in corporate communications or marketing in higher education is advantageous.

Qualifikationen

• Degree with at least 3 years of relevant experience in corporate communications or marketing.
• Exceptional written communications across short-form (social media copy, digital ads, e-newsletters) and long-form formats (press releases, thought leadership, web editorial).
• Corporate & crisis communications: strong storytelling, reputation management, and ability to craft sensitive communications under tight deadlines.
• Interpersonal & stakeholder management: liaise effectively with internal and external stakeholders, B2B clients, industry partners and media.
• Digital & multi-channel marketing: multi-channel digital marketing, audience segmentation and content distribution across platforms.
• Proficiency in Adobe Creative Suite, Canva, and Microsoft Office for visuals and decks.

Aufgaben

• Brand & Content: Champion the brand across channels and craft high-impact copy for collaterals, digital campaigns, press releases, corporate announcements, and crisis communications.
• Digital Marketing & Lead Generation: Execute integrated digital campaigns focused on demand generation, lead nurturing, and conversion for B2C and B2B audiences.
• Performance Reporting and Analytics: Track, analyse, and generate performance reports.
• Monitor competitor offerings and industry trends to sharpen strategic market positioning.
• Events & Stakeholder Engagement: Support planning and marketing coordination of events, previews, and corporate networking sessions.
• Identify strategic institutional partnerships and oversee responsive customer engagement across digital touchpoints.
• Other duties as assigned.

Kenntnisse

Written communication

Stakeholder management

Multi-channel marketing

Content strategy

Analytical thinking

Ausbildung

Degree in communications/marketing

Tools

Adobe Creative Suite

Canva

Microsoft Office

Google Analytics

CMS

Marketing automation

Jobbeschreibung

Singapore Management University is seeking a Brand & Content Marketing professional to champion the university's brand across channels, craft high-impact copy, and drive integrated digital campaigns for both B2C and B2B audiences.

The role involves demand generation, lead nurturing, and analytics to measure performance, with opportunities to engage stakeholders and plan events. A degree with 3+ years in corporate communications or marketing in higher education is advantageous.