Brand Activation & Media Strategy Leader

Pierre Fabre Laboratories

Singapore

On-site

SGD 120,000 - 180,000

Full time

14 days+

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Job summary

Pierre Fabre Laboratories in Singapore seeks a Brand Activation & Media Manager to design and execute omnichannel marketing strategies for assigned brands, aligning with brand identity and commercial objectives. This role drives media planning, content localization, activation campaigns, and ROI-driven optimization across online and offline channels.

You will lead cross-functional teams, manage budgets, monitor market trends, and collaborate with agencies to maximize engagement, market share,

Qualifications

Bachelor’s degree in marketing, business, or communications; Master’s is a plus.
8+ years in brand management, activation or media roles.
Experience in omnichannel campaigns across beauty or consumer goods preferred.

Responsibilities

Define local brand strategies and 360 omnichannel activation plans for assigned brands.
Manage budgets and investments to achieve business, market share, and ROIs.
Lead media campaigns and collaborate with agencies for planning, execution, and measurement.
Coordinate cross-functional teams to drive B2B, B2B2C, and consumer activations.
Monitor market performance and optimize campaigns based on insights.