Brand Strategy & Campaign Lead - Media

SPH Media; Singapore; On-site; SGD 90,000 - 150,000; Full time

Job summary

SPH Media is seeking a strategic Brand Marketing Manager to shape and execute campaigns across digital, social, print, and OOH channels. You will translate brand vision into compelling narratives that drive visibility and audience engagement, while maintaining brand consistency.

The ideal candidate brings 5–8 years in brand marketing, strong analytical skills, and proficient use of analytics and creative tools to inform decisions and measure campaign effectiveness.

Qualifications

• Bachelor’s degree or above in marketing, branding, communications or related field.
• 5–8 years in brand marketing, preferably in media or fast-paced industries.
• Experience in media, content creation or platform companies is a plus.
• Proficient with digital marketing, consumer insights and performance tools.
• Strong knowledge of brand-building and integrated campaigns.
• Excellent communication, project management and stakeholder skills.

Responsibilities

• Develop and implement brand marketing strategies to strengthen brand identity.
• Ensure consistent brand guidelines across touchpoints and channels.
• Lead integrated campaigns across digital, social, print, and OOH channels.
• Collaborate with internal teams and external partners for cohesive storytelling.
• Use data and market insights to guide decisions and measure impact.
• Create dashboards and reports to track brand health and growth.

Skills

Brand marketing

Digital marketing

Audience insights

Campaign planning

Creative direction

Data-driven

Stakeholder engagement

Education

Bachelor’s degree

Tools

Google Analytics

Adobe Creative Suite

CRM tools

Job description

SPH Media is seeking a strategic Brand Marketing Manager to shape and execute campaigns across digital, social, print, and OOH channels. You will translate brand vision into compelling narratives that drive visibility and audience engagement, while maintaining brand consistency.

The ideal candidate brings 5–8 years in brand marketing, strong analytical skills, and proficient use of analytics and creative tools to inform decisions and measure campaign effectiveness.