B2B SaaS Marketing Specialist - Growth & Campaigns

Keenwork; Singapore; On-site; SGD 55,000 - 75,000; Full time

Job summary

Keenwork in Singapore seeks a Marketing Specialist to plan and execute campaigns across digital and offline channels to promote Keenwork’s platform. You will collaborate with sales and product teams to align messaging and content for campaigns.

You will conduct market research, analyze customer and competitor data, develop marketing strategies, create marketing materials, support events, and track campaign performance to optimize results.

Qualifications

• Experience in B2B or SaaS marketing.
• Proficiency with marketing analytics tools.
• Familiarity with CRM platforms.
• Bachelor’s degree in Marketing, Business, or Communications.
• Strong communication and collaboration with sales and product teams.

Responsibilities

• Plan and execute marketing campaigns across digital and offline channels.
• Conduct market research and analyze customer and competitor data.
• Create content for marketing materials and support events.
• Track campaign performance and optimize results.
• Maintain brand consistency and engage customers and partners.

Skills

Communication

Customer service

Market research

Marketing strategy

Sales collaboration

B2B marketing

SaaS marketing

Marketing analytics

CRM familiarity

Education

Bachelor's degree

Tools

CRM platforms

Marketing analytics tools

Job description

Keenwork in Singapore seeks a Marketing Specialist to plan and execute campaigns across digital and offline channels to promote Keenwork’s platform. You will collaborate with sales and product teams to align messaging and content for campaigns.

You will conduct market research, analyze customer and competitor data, develop marketing strategies, create marketing materials, support events, and track campaign performance to optimize results.