Marketing Specialist

Keenwork; Singapore; On-site; SGD 55,000 - 75,000; Full time

Job summary

Keenwork in Singapore seeks a Marketing Specialist to plan and execute campaigns across digital and offline channels to promote Keenwork’s platform. You will collaborate with sales and product teams to align messaging and content for campaigns.

You will conduct market research, analyze customer and competitor data, develop marketing strategies, create marketing materials, support events, and track campaign performance to optimize results.

Qualifications

• Experience in B2B or SaaS marketing.
• Proficiency with marketing analytics tools.
• Familiarity with CRM platforms.
• Bachelor’s degree in Marketing, Business, or Communications.
• Strong communication and collaboration with sales and product teams.

Responsibilities

• Plan and execute marketing campaigns across digital and offline channels.
• Conduct market research and analyze customer and competitor data.
• Create content for marketing materials and support events.
• Track campaign performance and optimize results.
• Maintain brand consistency and engage customers and partners.

Skills

Communication

Customer service

Market research

Marketing strategy

Sales collaboration

B2B marketing

SaaS marketing

Marketing analytics

CRM familiarity

Education

Bachelor's degree

Tools

CRM platforms

Marketing analytics tools

Job description

Company Description

Keenwork is a modular business management platform that enables companies to manage CRM, sales, accounting, inventory, manufacturing, POS, knowledge, and more through integrated applications. By connecting critical business functions in one system, Keenwork helps organizations streamline operations and improve decision-making. The platform supports a wide range of industries and business models, offering flexibility and scalability as companies grow. Team members at Keenwork contribute to a product that helps clients increase efficiency, enhance collaboration, and gain clearer insights into their performance.

Role Description

The Marketing Specialist role at Keenwork is a full-time, on-site position based in Singapore. In this role, the specialist will plan and execute marketing campaigns to promote Keenwork’s platform across digital and offline channels. Daily responsibilities include conducting market research, analyzing customer and competitor data, developing marketing strategies, and collaborating with sales and product teams to align messaging. The Marketing Specialist will create and manage content for marketing materials, support events and promotional activities, and track campaign performance to optimize results. This role also involves maintaining strong relationships with customers and partners to ensure brand consistency and engagement.

Qualifications

• Candidates should possess strong Communication and Customer Service skills to interact effectively with internal teams and external stakeholders.
• Candidates should possess Market Research skills to gather, analyze, and interpret data on customers, competitors, and industry trends.
• Candidates should possess Marketing Strategy skills to plan, implement, and refine campaigns that support business goals.
• Candidates should possess Sales-related skills to collaborate with sales teams, support lead generation, and understand the sales pipeline.
• Relevant qualifications include experience in B2B or SaaS marketing, proficiency with marketing analytics tools, and familiarity with CRM platforms.
• A bachelor’s degree in Marketing, Business, Communications, or a related field is preferred, along with the ability to work collaboratively in a fast-paced environment.