B2B Marketing Director — Data-Driven Growth & Enablement

JCDECAUX OUT OF HOME ADVERTISING PTE. LTD.; Singapore; On-site; SGD 180,000 - 260,000; Full time

Job summary

JCDecaux Singapore is seeking a highly strategic and hands-on Marketing Director to lead our marketing function and a multidisciplinary team of marketers, a data analyst and graphic/digital designers.

Reporting to the Managing Director, you will develop and execute a B2B marketing strategy that positions JCDecaux as the preferred media partner for advertisers and agencies and that directly supports our commercial objectives.

Qualifications

• 10–12+ years of marketing experience with strong B2B focus in media/advertising/tech.
• Experience with media owners, OOH, digital platforms or agencies preferred.
• Proven track record partnering with sales to drive business outcomes.
• Led multidisciplinary teams including marketing, data/analytics, creative/design.

Responsibilities

• Define and own the B2B marketing strategy for Singapore, aligned with revenue targets.
• Translate objectives into actionable marketing plans and campaigns.
• Lead and develop a multidisciplinary team, fostering collaboration and accountability.
• Develop sales collateral, playbooks, case studies and templates for proposals.
• Own data, insights and storytelling; translate analytics into visuals and insights.
• Lead content calendar, thought leadership, and education programs for agencies/clients.
• Coordinate with sales, product, regional/global marketing and partners to ensure timely delivery.

Skills

Strategic thinking

Storytelling

Data-driven

Organizational skills

Stakeholder management

Hands-on

Commercial mindset

Singapore market knowledge

Education

Bachelor's degree in Marketing, Business, Communications or related field

MBA or marketing specialization (plus)

Job description

JCDecaux Singapore is seeking a highly strategic and hands-on Marketing Director to lead our marketing function and a multidisciplinary team of marketers, a data analyst and graphic/digital designers.

Reporting to the Managing Director, you will develop and execute a B2B marketing strategy that positions JCDecaux as the preferred media partner for advertisers and agencies and that directly supports our commercial objectives.