B2B Industry Marketing Strategist

TikTok

Singapore

On-site

SGD 90,000 - 130,000

Full time

14 days+

Get a reply from this employer

Your resume and cover letter, tailored to exactly what they’re hiring for.

Get past ATS filters

Job summary

TikTok Local Services is seeking a seasoned marketer to drive industry insights, value propositions, and campaigns that educate merchants and partners in the dine-in, hospitality, and travel sectors. You will analyze trends, plan market education events, and craft communications that connect merchants with the platform’s capabilities, supporting sustainable growth across cross-border markets.

Join a global team with a mission to Discover great places and empower local businesses, contributing to

Qualifications

Experienced in marketing, business analysis, strategic consulting, or advertising measurement.
Proficient in marketing science and advertising effect measurement logic.
Ability to understand and apply data models including conversion attribution and brand lift analysis to support narrative development.
Proven track record of deliverables for B2B marketing narrative and industry strategy content.
Strong data sensitivity and rigorous logical thinking, hands-on project experience in related fields.
Strong strategic proposal writing skills, with the ability to integrate fragmented information into highly professional commercial narratives.
Experience working in cross-border, multi-cultural environment.

Responsibilities

1. Industry Insight & Value Proposition: Conduct in-depth analysis of the dine-in, hospitality, and travel industries to understand the needs of merchants, creators, and agencies. Leverage platform product capabilities to identify and articulate compelling value propositions and selling points.
2. Industry Marketing & Education Program: Plan and execute market education and awareness campaigns, including industry summits, merchant conferences and thought leadership events. Develop industry-specific business methodologies, best practices, and operational frameworks.
3. Strategic Communications & Trend Analysis: Conduct thorough analysis of domestic and international trends in the lifestyle sector. Design innovative and effective integrated communication strategies. Execute communication activities including merchant success story promotion and industry value proposition dissemination.