B2B Industry Marketing Specialist (Narrative) - TikTok Local Services

TikTok; Singapore; Presencial; SGD 90.000 - 130.000; Jornada completa

Descripción de la vacante

TikTok Local Services is seeking a seasoned marketer to drive industry insights, value propositions, and campaigns that educate merchants and partners in the dine-in, hospitality, and travel sectors. You will analyze trends, plan market education events, and craft communications that connect merchants with the platform’s capabilities, supporting sustainable growth across cross-border markets.

Join a global team with a mission to Discover great places and empower local businesses, contributing to

Formación

• Experienced in marketing, business analysis, strategic consulting, or advertising measurement.
• Proficient in marketing science and advertising effect measurement logic.
• Ability to understand and apply data models including conversion attribution and brand lift analysis to support narrative development.
• Proven track record of deliverables for B2B marketing narrative and industry strategy content.
• Strong data sensitivity and rigorous logical thinking, hands-on project experience in related fields.
• Strong strategic proposal writing skills, with the ability to integrate fragmented information into highly professional commercial narratives.
• Experience working in cross-border, multi-cultural environment.

Responsabilidades

• 1. Industry Insight & Value Proposition: Conduct in-depth analysis of the dine-in, hospitality, and travel industries to understand the needs of merchants, creators, and agencies. Leverage platform product capabilities to identify and articulate compelling value propositions and selling points.
• 2. Industry Marketing & Education Program: Plan and execute market education and awareness campaigns, including industry summits, merchant conferences and thought leadership events. Develop industry-specific business methodologies, best practices, and operational frameworks.
• 3. Strategic Communications & Trend Analysis: Conduct thorough analysis of domestic and international trends in the lifestyle sector. Design innovative and effective integrated communication strategies. Execute communication activities including merchant success story promotion and industry value proposition dissemination.

Conocimientos

Marketing

Business analysis

Strategic consulting

Advertising measurement

Data storytelling

Descripción del empleo

Responsibilities

Team Introduction

TikTok Local Services (TikTok GO) is a one-stop commerce solution that connects global users with local services through the creative use of TikTok POI (Points of Interest), short videos, LIVE, and search. It delivers valuable real-life experiences and inspires users to explore the world around them.

With the mission of \"Discover great places, Empower local businesses\" Local Services aims to be the most trusted platform to discover great places and connect local businesses. It helps communities engage with restaurants, hotels, and attractions, equips businesses with new ways to connect with customers and drive transactions, and combines innovative marketing and operational tools to support sustainable growth.

Responsibilities

1. 1. Industry Insight & Value Proposition: Conduct in-depth analysis of the dine-in, hospitality, and travel industries to understand the needs of merchants, creators, and agencies. Leverage platform product capabilities to identify and articulate compelling value propositions and selling points. Drive product-market fit initiatives to enhance partner willingness and capability to operate on TikTok.


2. 2. Industry Marketing & Education Program: Plan and execute market education and awareness campaigns, including industry summits, merchant conferences and thought leadership events. Develop industry-specific business methodologies, best practices, and operational frameworks. Create data reports, case studies, and success stories to strengthen platform influence and leadership in target sectors.


3. 3. Strategic Communications & Trend Analysis: Conduct thorough analysis of domestic and international trends in the lifestyle sector. Design innovative and effective integrated communication strategies. Execute communication activities including merchant success story promotion and industry value proposition dissemination, ensuring all communications are both creative and results-driven to maximize impact and engagement.

Qualifications

Minimum Qualifications

• - Experienced in marketing, business analysis, strategic consulting, or advertising measurement.


• - Proficient in marketing science and advertising effect measurement logic.


• - Ability to understand and apply data models including conversion attribution and brand lift analysis to support narrative development.


• - Proven track record of deliverables for B2B marketing narrative and industry strategy content.

Preferred Qualifications

• - Strong data sensitivity and rigorous logical thinking, hands-on project experience in related fields.


• - Strong strategic proposal writing skills, with the ability to integrate fragmented information into highly professional commercial narratives.


• - Experience working in cross-border, multi-cultural environment.

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an \"Always Day 1\" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.