Integrated B2B PM

Samsung; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

Samsung Singapore seeks a senior professional to drive integrated B2B demand generation for LFD/LED solutions. You will own P&L, shape GTM strategies, and lead channel partnerships to expand market share and win strategic tenders.

You will coordinate with HQ and regional teams, manage pricing, and push innovative go-to-market approaches across targeted industries. This role demands senior leadership and cross-functional collaboration.

Qualifications

• Broad expertise contributing to company objectives and principles.
• Analyses complex situations to resolve issues creatively.
• Independently determines methods for new assignments.
• May supervise others in project settings.
• Represents a senior level with extensive related experience.

Responsibilities

• Execute integrated B2B demand generation activities for Samsung B2B products and solutions.
• Drive channel engagement and partner programs to build mindshare and collaboration.
• Own sales and P&L for LFD and LED portfolios in B2B.
• Develop configurations, positioning, and GTM strategies for target segments.
• Identify market and tech trends and provide feedback to HQ planning.
• Manage supply chain to ensure delivery to channel partners and forecast KPIs.
• Collaborate with channel partners to meet business plans and maintain inventory.
• Review pricing quarterly to stay competitive.
• Benchmark competitors and perform product comparisons.
• Coordinate with HQ and regional teams on pricing and product requests.
• Support distributors/partners in winning commercial tenders.
• Manage marketing spend and sales deductions efficiently.
• Gain deep understanding of LFD solutions and ensure compatibility with third-party offerings.
• Design GTM strategies to unlock new business segments and markets.
• Create new applications and markets for LFD products.
• Set up and manage channel partner programs with incentives, training, and certification.
• Collaborate with account/solutions teams on GTMs for product lines.

Skills

Strategic thinking

Channel marketing

P&L management

Cross-functional leadership

Data-driven decision making

Education

Bachelor's degree

Job description

Position Summary

• Responsible for the execution of integrated B2B demand generation activities to market Samsung B2B products and solutions across key industries.

• He/ she will also be responsible to drive active channel engagement and partners programs to build strong mindshare and joint collaboration

Role and Responsibilities

• Responsible for the overall sales and P&L for the Large Format Display (LFD) and (LED) portfolio in the B2B business. The LFD and LED portfolio covers all large format displays for commercial use.
• Develop product configurations, positioning and channel strategies to go to market on targeted segments.
• Identify market and technology trend of products to feedback to product planning group in HQ
• Manage Supply Chain Management to ensure smooth delivery to channel partners. Work with sales, account managers and SCM Manager on sales forecast and delivery SCM KPIs.
• Working with channel partners to achieve business plan and maintain healthy channel inventory
• Review pricing on a quarterly basis to maintain competitiveness
• Assist to conduct and do competitive benchmarking and product comparison
• Liaise with HQ & Regional HQ on product requests and pricing. Participate in all product related meetings
• Help manage distributors and channel partners to develop and win commercial tenders
• Ensure proper spent of marketing and sales deductions through effective management of P&L
• Develop in depth understanding of the solutions for LFD displays and work with 3rd party to ensure compatibility of their solution with our product
• Design new go-to-market strategy to develop new business segments
• Develop new applications and new market for LFD
• Create and manage the channels partners setup and program management with Target Incentives, Training, and Certification.
• Collaborate with account and solutions team to create new product GTMs and approaches to the product lines
• Work with colleagues within Samsung to explore cross product offerings.

Skills and Qualifications

• Has broad expertise or unique knowledge, uses skills to contribute to development of company objectives and principles and to achieve goals in creative and effective ways
• Actively solves complicated issues by analyzing situations or data even if it seems like there is no solution
• Acts independently to determine methods and procedures on new or special assignments
• May supervise the activities of others
• Generally requires a minimum 12 years of related experience and a Bachelor's degree, or 10 years and a Master's degree, or a PhD with 7 years experience