AVP, Product Designer, Group Design, Consumer Banking Group

DBS Bank Ltd; Singapore; On-site; SGD 110,000 - 180,000; Full time

Job summary

DBS Bank Ltd in Singapore is seeking a seasoned Product Designer to shape the digital banking experience for millions of customers across the region. You’ll join Group Design to turn complex financial journeys into joyful, trustworthy experiences that people rely on every day, enabling them to live more and bank less.

You’ll design key end-to-end journeys on our banking platform, collaborate with business, technology, and research, and help raise design quality through systems thinking and

Qualifications

• Have 5–8+ years of product design experience with a strong portfolio that improved customer outcomes and key metrics.
• Think in systems: map complex journeys, define mental models, and design patterns that scale across products and markets.
• Bring strong product thinking and visual craft: frame problems, explore options, and land clear, well-crafted solutions that connect to strategy.
• Communicate and collaborate effectively with senior partners and other designers, explaining the “why”, bringing teams along, and influencing decisions beyond your immediate team.
• Navigate ambiguity and constraints with confidence, structuring messy problems, making trade-offs explicit, following through after launch, and always advocating for customer experience.

Responsibilities

• Work closely with cross-functional teams to shape the end-to-end design of key journeys, from opportunity framing and discovery through to shipped product and post-launch iteration.
• Turn customer insights, competitive analysis and data into clear product bets, experience principles, and design decisions that move customer and business outcomes.
• Design at multiple fidelities – from rough storyboards and flows to high-polis UI and motion – to help teams think, decide, and ship at speed. Work closely with business and technology to shape roadmaps, scope solutions, and de-risk complexity early with prototypes and experiments.
• Contribute to and extend our design systems so experiences feel coherent across channels while meeting accessibility and regulatory requirements.
• Champion UX quality in the team: hold high design quality that connect design to commercial impact, and help others make better decisions with design.
• Collaborate with research to plan, conduct, and synthesis studies; bring the voice of the customer into everyday decisions, not just big projects.

Skills

Product design

Systems thinking

Design systems

Communication

Team collaboration

Job description

Whatyou'llbe doing

As a Product DesignerinDBSʼConsumer Banking Group,youʼllshape the digital banking experience for millions of customers across the region.Youʼlljoin Group Design to turn complex financial journeys into joyful, trustworthy experiences that people rely on every day, enabling them to live more and bank less.Youʼllbe responsibleindesigning key end-to-end customer journeys on our banking platform.Youʼllpartner with business,technolgy, and research to define problems and shape solutions that move key metrics and uplift the experience. You bring strong product thinking, visual craft, and systems‑level design to raise the quality bar for the team and the broader CBG experience.You’llbe part of a focused Digital Channel team, a small,high‑impactgroup responsible for shaping theend‑to‑endexperience across our key digital touchpoints – including our mobile and web platforms. This team plays a critical role in ensuring quality, consistency, and coherence across journeys,settingthe bar for how DBS shows up to customers every day.You’llwork across product areas to connect experiences, raise design standards, and drive a seamless, trusted banking experience at scale.

Key Responsibilities

Work closely with cross‑functional teams to shape the end‑to‑end design of key journeys, from opportunity framing and discovery through to shipped product and post‑launch iteration.

Turn customer insights, competitive analysis and data into clear product bets, experience principles, and design decisions that move customer and business outcomes.

Design at multiple fidelities – from rough storyboards and flows to high‑polish UI and motion – to help teams think, decide, and ship at speed. Work closely with business and technology to shape roadmaps, scope solutions, and de‑risk complexity early with prototypes and experiments.

Contribute to and extend our design systems so experiences feel coherent across channels while meeting accessibility and regulatory requirements.

Champion UX quality in the team: hold high design quality that connect design to commercialimpact, andhelp others make better decisions with design.

Collaborate with research to plan, conduct, andsynthesisestudies; bring the voice of the customer into everyday decisions, not just big projects.

You’rea great fit if you

Have 5–8+ years of product design experience with a strong portfolio of shipped work that improved customer outcomes and key metrics

Think in systems: you map complex journeys, define mental models, and design patterns that scale across products and markets.

Bring strong product thinking and visual craft: you frame problems, explore options, and land clear, well‑crafted solutions that connect to strategy

Communicate and collaborate effectively with senior partners and other designers, explaining the “why”,bringing teams along, and influencing decisions beyond your immediate team

Navigate ambiguity and constraints with confidence, structuring messy problems, making trade‑offs explicit, following through after launch, and always advocating for customer experience.

You have enough curiosity and drive to stay savvy about the industry and design trends.

Bonus points

You enjoy working in a tight‑knit, diverse team where people bringdifferent backgroundsand perspectives, and use that mix to push the work further

You have worked in the fintech industry,bankingor similar complex sector

You actively contribute to the UX community.

About DBS

DBS is a leading financial services group in Asia. We are headquartered in Singapore, with a growing presence inGreater China, SoutheastAsiaand South Asia.

We were named the Best Bank in the World by Global Finance in August 2018—the first Singapore and Asian bank to receive this honour & named as \"World's Best Bank\" by[Euromoney in 2025 ]( marking their third time winning this top accolade since 2019.

We want our customers to Live more, Bank less.

And we want to make banking invisible.

Every day,there’sa lot more to explore, experience and enjoy—and a lot less time to do it in.That’swhywe’vecreated bankingthat’sfast, natural, effortless. Bankingthat’swith you wherever life takes you, instead of taking you away from life.Soyou can enjoy a lot more life, with a lot lessbank.

About Group Design

We create digital products that deserve to be built because they solve real problems in an impactful way with empathy.

We go beyond numbers

Every dollar means something.No one actually wants money.

We want what it can give us.Sowe acknowledge that money is not really about money. We inject emotion into ourproducts to gofrom transactional to magical.

We have one profound ideaAmbiguous productsmakeambiguous experiences.We push for a single, clear value proposition and ask of every feature: will adding this feature dilute that idea or make it stronger?

Connect with us

[Location: DBS Asia CentralJob: DigitalSchedule: RegularEmployee Status: Full time