VP, Digital Channels & Operations

OCBC Bank; Singapore; On-site; SGD 120,000 - 180,000; Full time

Benefits offered by this job

Competitive base salary

Flexible benefits

Community initiatives

Professional development

Wellbeing & growth

Job summary

OCBC Bank is seeking an experienced digital marketing leader in Singapore with 8+ years in digital marketing, strategy, and operations. You will manage paid media, analytics and website governance while collaborating with stakeholders and agencies to drive performance and compliance across digital properties.

The role requires strong analytical, decision-making and governance skills in a regulated environment, with exposure to search marketing, AI-enabled capabilities and social media

Qualifications

• Degree or Diploma in Marketing/Communications required.
• Strong experience in digital marketing performance, paid media, analytics and website operations.
• Familiarity with governance, risk-management and operational processes within regulated environments.

Responsibilities

• Lead digital performance management, including paid media, analytics, measurement, optimisation and performance reporting.
• Own governance and operational management of OCBC's websites and digital properties, including publishing standards, accessibility, discoverability, risk management and incident readiness.
• Lead governance, evaluation and optimisation of digital and social platforms, including emerging channels, platform standards and operational best practices.
• Partner stakeholders to improve digital effectiveness, strengthen governance frameworks and support organisational objectives.
• Manage agency, vendor and technology relationships to drive operational excellence, deliver business outcomes and evaluate emerging capabilities.
• Support financial planning, budget management and continuous improvement initiatives within the team.

Skills

Digital marketing

Digital strategy

Marketing operations

Analytics

Stakeholder management

SEO

AI-enabled capabilities

Education

Degree or Diploma in Marketing/Communications

Job description

WHO WE ARE

As Singapore’s longest established bank, we have been dedicated to enabling individuals and businesses to achieve their aspirations since 1932. How? By taking the time to truly understand people. From there, we provide support, services, solutions, and career paths that meet their individual needs and desires. Today, we’re on a journey of transformation. Leveraging technology and creativity to become a future‑ready learning organisation. But for all that change, our strategic ambition is consistently clear and bold, which is to be Asia’s leading financial services partner for a sustainable future. We invite you to build the bank of the future. Innovate the way we deliver financial services. Work in friendly, supportive teams. Build lasting value in your community. Help people grow their assets, business, and investments. Take your learning as far as you can. Or simply enjoy a vibrant, future‑ready career. Your Opportunity Starts Here.

Why Join The Social & Content team

drives OCBC's content, social media and digital publishing initiatives, helping the organisation engage audiences through effective, compliant and impactful digital experiences. You will play a key role in shaping how OCBC manages digital marketing performance, digital platforms and owned digital properties. You will work across stakeholders, agencies and technology partners to strengthen governance, improve operational effectiveness and support innovation across the digital ecosystem.

How you succeed

You balance strategic oversight with operational execution to ensure digital platforms, websites and marketing initiatives remain effective, scalable and compliant. You build strong stakeholder partnerships, make informed decisions using data and insights, and drive continuous improvement across governance, performance and operational processes.

What you do

• Lead digital performance management, including paid media, analytics, measurement, optimisation and performance reporting.
• Own governance and operational management of OCBC's websites and digital properties, including publishing standards, accessibility, discoverability, risk management and incident readiness.
• Lead governance, evaluation and optimisation of digital and social platforms, including emerging channels, platform standards and operational best practices.
• Partner stakeholders to improve digital effectiveness, strengthen governance frameworks and support organisational objectives.
• Manage agency, vendor and technology relationships to drive operational excellence, deliver business outcomes and evaluate emerging capabilities.
• Support financial planning, budget management and continuous improvement initiatives within the team.

Who you work with

Group Brand & Communications. You’ll make sure messages are delivered cleanly, consistently and impactfully wherever you join us: Media Relations, Social & Content, Customer Advocacy & Divisional Compliance, Editorial & Systems or Social Responsibility & Sustainability. Our audience is diverse and dynamic. Just like the team you join. Internal communications, marketing and business stakeholders. Technology, risk, compliance, governance and support functions. External agencies, platform partners, publishers and technology vendors.

Who you are

Degree or Diploma holder with at least 8 years' experience in digital marketing, digital strategy, marketing operations, communications or related disciplines. Strong experience in digital marketing performance, paid media, analytics, website operations and digital-platform governance. Experience managing agencies, vendors, technology partners and cross‑functional stakeholder relationships. Strong analytical, problem‑solving and decision‑making capabilities, with the ability to balance strategic planning and operational execution. Familiarity with governance, risk‑management and operational processes within complex or regulated environments. Exposure to search marketing, SEO, emerging digital technologies, AI‑enabled capabilities, content operations or social media management.

What we offer

• Competitive base salary.
• A suite of holistic, flexible benefits to suit every lifestyle.
• Community initiatives.
• Industry‑leading learning and professional development opportunities.
• Your wellbeing, growth and aspirations are every bit as cared for as the needs of our customers.

Let’s build the bank we need for the future we want. Find the best version of yourself in a friendly, supportive team. Build lasting value in your community. Help people grow their assets, business, and investments. Take your learning as far as you can. Or simply enjoy a vibrant, future‑ready career. Your Opportunity Starts Here.

As the longest established Singapore bank, formed in 1932 from the merger of three local banks, we have grown from strength to strength to become a regional financial services group. With a deep history in Asia, we offer the most comprehensive coverage across ASEAN and Greater China, complemented with a presence in the leading economies of New York, London and Sydney. We are the second largest financial services group in Southeast Asia by assets with one of the world’s highest credit rating (Aa1 by Moody’s and AA- by both Fitch and S&P). We offer private banking services through our wholly‑owned subsidiary, Bank of Singapore, which operates on a unique open‑architecture product platform to source for the best‑in‑class products to meet its clients’ goals. Our insurance subsidiary, Great Eastern Holdings, is the oldest and most established life insurance group in Singapore and Malaysia.