Manager, Sales & Marketing - Up to $9,000 - 6 months contract

PERSOL; Singapore; On-site; SGD 89,000 - 100,000; Full time

Job summary

PERSOL is seeking a Sales & Marketing Manager to drive travel retail sales growth through integrated marketing strategies, CRM activation and data-driven initiatives at Changi Airport Terminal 2.

Key responsibilities include developing marketing strategies, managing campaigns, analyzing performance, and collaborating with internal and external stakeholders to deliver measurable business outcomes over a 7-month maternity cover contract.

Qualifications

• Bachelor's Degree in Business, Marketing or related field.
• 7–10 years of integrated marketing experience with strong track record in strategic partnerships.
• Minimum 2 years of data analytics experience with MicroStrategy, Tableau and Power BI.
• Minimum 3 years of CRM strategy and execution.
• Minimum 3 years of experience in sales and marketing with focus on P&L and ROI.
• Minimum 3 years of marketing leadership experience including 360-degree strategy development.

Responsibilities

• Develop and implement Sales & Marketing strategies to drive growth.
• Activate customer segments using CRM to drive sales.
• Prepare proposals, budgets and presentations for senior management approval.
• Manage P&L and ROI performance of campaigns and initiatives.
• Lead end-to-end marketing campaigns including planning, vendor management and negotiations.
• Collaborate with data analysts to improve data integrity and analytics capabilities.
• Provide governance and stakeholder management for integrated campaigns.

Skills

Strategic partnerships

CRM activation

Sales & Marketing strategy

Stakeholder management

Analytical thinking

Communication skills

Data-driven decision making

Leadership

Problem-solving

Education

Bachelor's Degree in Business or Marketing

Tools

MicroStrategy

Tableau

Power BI

Job description

Industry: Aviation / Travel Retail

Job Summary

We are seeking an experienced Sales & Marketing Manager to drive travel retail sales growth through integrated marketing strategies, CRM activation and data-driven commercial initiatives. The role involves managing sales and marketing performance, optimising campaign ROI, developing strategic partnerships and collaborating with internal and external stakeholders to deliver measurable business outcomes.

Position Details

• Salary: $8,000–$9,000 per month
• Contract Period: 16 February 2027 – 30 September 2027
• Contract Type: 7-month maternity cover
• Completion Bonus: 1 month of salary upon fulfilling the full 7-month contract
• Performance Bonus: Up to 1 month of variable performance-based bonus, subject to performance review over the 7-month period
• Location: Changi Airport Terminal 2

Key Responsibilities

Sales & Marketing Strategy

• Conduct market and business performance analyses to develop effective sales and marketing strategies.
• Leverage CRM capabilities to activate customer segments and drive sales growth.
• Prepare business proposals, budgets and presentations for senior management approval.

P&L Management & Business Analytics

• Manage the P&L and ROI performance of sales and marketing initiatives.
• Develop business cases, approval papers and post-campaign performance reviews.
• Monitor performance metrics, identify improvement opportunities and recommend data-driven actions.
• Collaborate with data analysts and technology teams to improve data integrity and analytics capabilities.

Marketing Campaigns & Execution

• Lead end-to-end sales and marketing initiatives, including campaign planning, stakeholder management, contract negotiations, vendor management and agency coordination.
• Develop business cases with clear ROI projections and present recommendations to management.
• Analyse data from Adobe Analytics, MicroStrategy, Tableau and Power BI, alongside passenger flow, footfall penetration, shopper conversion and sales-per-passenger metrics.
• Apply A/B testing to evaluate campaign effectiveness and optimise results.

Stakeholder Management & Governance

• Work closely with internal teams to improve project delivery and commercial outcomes.
• Develop partnerships with external organisations, agencies and airport tenants to drive customer acquisition and sales.
• Manage creative, media and events agencies to deliver integrated marketing campaigns.
• Ensure compliance with corporate governance, procurement and approval requirements.

Requirements

• Bachelor's Degree in Business, Marketing or a related field.
• 7–10 years of relevant experience in integrated marketing, with a strong track record in strategic partnerships.
• Minimum 2 years of data analytics experience, with proficiency in MicroStrategy, Tableau and Power BI required.
• Minimum 3 years of experience in CRM strategy and execution.
• Minimum 3 years of experience in sales and marketing with a focus on P&L and ROI.
• Minimum 3 years of marketing leadership experience, including 360-degree strategy development and senior management engagement.
• Minimum 3 years of marketing operations experience, including project management and end-to-end execution.
• Strong stakeholder management, analytical, problem-solving and communication skills.
• Able to translate data into actionable strategies and manage multiple priorities in a fast-paced environment.