Travel Retail Growth Manager: CRM & Data-Driven Marketing

PERSOL SINGAPORE PTE. LTD.; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

PERSOL Singapore Pte Ltd in Singapore seeks a dynamic Sales & Marketing Manager to accelerate growth of our travel retail business. This role sits within the Singapore Market Team, blending marketing strategy with execution and commercial performance.

You will own CRM-driven customer engagement, data analytics, and cross‑functional collaboration with internal stakeholders, external partners, agencies and senior management to deliver measurable ROI and tangible business outcomes.

Qualifications

• 7–10 years of relevant experience in holistic and integrated marketing roles.
• Strong experience in strategic partnerships.
• Proven ability to translate data into actionable marketing strategies.

Responsibilities

• Lead sales and marketing strategy & planning to shape the roadmap.
• Own CRM activation and data-led initiatives to drive ROI.
• Manage end-to-end execution of campaigns, vendor coordination, and partnerships.

Skills

CRM strategy

Data analytics

Partnerships

Marketing leadership

Omnichannel marketing

Education

Bachelor’s degree in Business/Marketing

Tools

Tableau

Power BI

CRM platforms

Job description

PERSOL Singapore Pte Ltd in Singapore seeks a dynamic Sales & Marketing Manager to accelerate growth of our travel retail business. This role sits within the Singapore Market Team, blending marketing strategy with execution and commercial performance.

You will own CRM-driven customer engagement, data analytics, and cross‑functional collaboration with internal stakeholders, external partners, agencies and senior management to deliver measurable ROI and tangible business outcomes.