Audience Growth & Distribution Strategist - 2-Year Contract

SPH Media; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

SPH Media's Lianhe Zaobao is seeking an Audience Growth and Distribution Specialist to manage our social media platforms and extend reach to English-speaking audiences.

You'll curate content, produce short-form videos with Canva/CapCut, analyze performance with Google Analytics and Sprout Social, and engage audiences to grow impressions and followers. This is a 2-year contract with renewal possibility based on performance.

Qualifications

• Degree in a relevant discipline; at least 6 years in social media/digital marketing.
• Strong command of English; basic Chinese (written and spoken).
• Able to use analytics tools to evaluate performance and trends.
• Passionate about current affairs and social media landscape.
• Self-motivated, able to work independently and collaborate with a team.
• 5-day work week on roster, including 1 weekend day; 1500–0000 hours.

Responsibilities

• Curate and produce social-centric content, including short-form videos using Canva, CapCut and AI tools.
• Apply social media best practices to optimise content performance across platforms.
• Develop platform-specific templates to streamline production.
• Monitor and analyse social media performance data using Echobox, Sprout Social and Google Analytics to provide insights.
• Build and foster relationships with audiences to grow reach and presence.

Skills

Social media management

Digital marketing

Analytics tools

English proficiency

Team collaboration

Independent work

Education

Bachelor's degree

Tools

Canva

CapCut

AI-assisted tools

Google Analytics

CrowdTangle

Echobox

Sprout Social

Job description

SPH Media's Lianhe Zaobao is seeking an Audience Growth and Distribution Specialist to manage our social media platforms and extend reach to English-speaking audiences.

You'll curate content, produce short-form videos with Canva/CapCut, analyze performance with Google Analytics and Sprout Social, and engage audiences to grow impressions and followers. This is a 2-year contract with renewal possibility based on performance.