Audience Growth and Distribution Specialist

SPH Media; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

Lianhe Zaobao (LHZB) in Singapore is seeking an Audience Growth and Distribution Specialist to manage our social media platforms and extend reach to English-speaking audiences.

You will curate social content, produce short-form videos with Canva and Capcut, follow best practices, analyze performance with Echobox, Sprout Social and Google Analytics, and engage with audiences. This is a 2-year contract with potential renewal based on performance.

Qualifications

• Degree in relevant discipline; at least 6 years of relevant experience in social media management and/or digital marketing preferred
• Strong command in English, and basic proficiency in Chinese, both written and spoken
• Ability to use analytics and insight tools e.g. Google Analytics, CrowdTangle, to evaluate performance and track trends
• Passionate about current affairs and the social media landscape
• Self-motivated and able to work independently and also, connect with people and collaborate as a team
• 5 day work week on roster [inclusive of 1 weekend day]

Responsibilities

• Curate and/or produce social-centric content, including social cards and short-form videos using tools such as Canva, Capcut and AI-assisted creative tools
• Apply social media best practices to optimise content performance across platforms
• Develop platform-specific templates to streamline and enhance efficiency in social content production
• Monitor and analyse social media performance data using tools such as Echobox, Sprout Social and Google Analytics, to provide insights and recommendations for improvement
• Build and foster strong relationship/engagement with social media audiences to grow reach and presence

Skills

Social media mgmt

Content creation

Video production

Analytics tools

English proficiency

Chinese proficiency

Team collaboration

Independent work

Education

Degree in relevant discipline

Tools

Google Analytics

CrowdTangle

Echobox

Sprout Social

Job description

Lianhe Zaobao (LHZB) is Singapore’s leading Chinese-language news publication in Singapore. As LHZB continues to strengthen its offerings and to extend our reach to English-speaking audiences, we are looking for an Audience Growth and Distribution Specialist to help manage our social media platforms.

You should be well-versed in the latest social media trends, familiar with social media video production workflows and the multiple platforms including, but not limited to, Facebook, Instagram/Threads, YouTube, X, TikTok and LinkedIn.

Key Responsibilities

Job description:
Overall Purpose of the Job

Overall Purpose of the Job

Lianhe Zaobao (LHZB) is Singapore’s leading Chinese-language news publication in Singapore. As LHZB continues to strengthen its offerings and to extend our reach to English-speaking audiences, we are looking for an Audience Growth and Distribution Specialist to help manage our social media platforms.

You should be well-versed in the latest social media trends, familiar with social media video production workflows and the multiple platforms including, but not limited to, Facebook, Instagram/Threads, YouTube, X, TikTok and LinkedIn.

Key Responsibilities

• Curate and/or produce social-centric content, including social cards and short-form videos using tools such as Canva, Capcut and AI-assisted creative tools
• Apply social media best practices to optimise content performance across platforms
• Develop platform-specific templates to streamline and enhance efficiency in social content production
• Monitor and analyse social media performance data using tools such as Echobox, Sprout Social and Google Analytics, to provide insights and recommendations for improvement
• Build and foster strong relationship/engagement with social media audiences to grow reach and presence

This is a 2-year contract with a possibility of renewal based on performance and organisational needs.

Required Qualifications

• Degree in relevant discipline; at least 6 years of relevant experience in social media management and/or digital marketing preferred
• Strong command in English, and basic proficiency in Chinese, both written and spoken
• Ability to use analytics and insight tools e.g. Google Analytics, CrowdTangle, to evaluate performance and track trends
• Passionate about current affairs and the social media landscape
• Self-motivated and able to work independently and also, connect with people and collaborate as a team
• 5 day work week on roster [inclusive of 1 weekend day]