Operation Executive - FMCG

SHENG SHENG F & B INDUSTRIES PTE LTD; Singapore; On-site; SGD 42,000 - 68,000; Full time

Job summary

SHENG SHENG F & B INDUSTRIES PTE LTD is seeking an Operations Lead to drive field sales execution and manage a merchandiser and sales-representative team in Singapore. You will develop KPIs, monitor performance, and coach staff across executives, supervisors and merchandisers.

Lead retailer relationships and trade activations, gather feedback for improvements, and coordinate with stock planners to ensure timely deliveries across brands.

Qualifications

• Diploma or equivalent business, sales, or marketing background.
• Strong leadership and people-management abilities.
• Proficiency with Microsoft Office applications and data tracking.

Responsibilities

• Develop KPIs and tracking mechanisms for levels within the operations team.
• Review and optimize sales team coverage to improve efficiency and effectiveness.
• Monitor performance and provide coaching to executives, supervisors, sales reps and merchandisers.
• Build and maintain relationships with key retailers at store and area levels to support promotions.
• Gather feedback on trade activations and recommend improvements for future runs.
• Lead negotiations for space-buy renewals and new placements.
• Coordinate with retailer inventory planners to ensure optimal stock levels across brands.
• Work with warehouses and retailers’ distribution centres to ensure timely delivery of goods.
• Collaborate with Key Account and Trade Marketing teams to ensure high standards of execution for trade activities and 4Ps strategies.

Skills

Leadership

Relationship management

Negotiation

Planning & coordination

Problem-solving

MS Office

Education

Diploma in Business, Sales and Marketing, or a related field

Tools

Microsoft Office

Job description

RESPONSIBILITIES

• Work closely with the reporting manager to develop KPIs and tracking mechanisms for different levels within the operations team.
• Review and optimize sales team coverage to improve efficiency and effectiveness.
• Monitor individual performance and provide coaching and feedback to enhance the skills and capabilities of the sales team, including executives, supervisors, sales representatives, and merchandisers.

Trade Management

• Build and maintain strong relationships with key retailers such as FairPrice, Cold Storage, Giant, and 7-Eleven at both store and area levels to ensure support for promotions and campaigns.
• Gather feedback from the team on trade activations, evaluate effectiveness, and recommend improvements for future executions.
• Lead negotiations for space-buy renewals and new placements.

Logistic & Supply Chain Management

• Coordinate with retailer inventory planners to ensure optimal stock levels across all brands and alignment with promotional plans.
• Work closely with warehouses and retailers’ distribution centres to ensure timely delivery of goods.

Cross-Functional Engagement

• Collaborate closely with Key Account and Trade Marketing teams to ensure high standards of execution for trade activities, 4Ps strategies, and agency brand initiatives across modern trade retailers.
• Share timely trade insights and planogram updates to support Key Account and Trade Marketing teams in strategy adjustments and retailer negotiations.

REQUIREMENTS

• Diploma in Business, Sales and Marketing, or a related field.
• Minimum 2 years of sales experience in FMCG industry
• Minimum 3 years of experience leading an operations team of at least 15 Merchandisers / Sales Representatives in the FMCG industry.
• Strong leadership and people management skills.
• Good understanding of modern trade operations and retail execution.
• Strong negotiation and relationship management skills.
• Good planning, coordination, and problem-solving skills.
• Able to work cross-functionally with internal and external stakeholders.
• Proficient in Microsoft Office applications.
• Possession of own vehicle is preferred.