Associate Manager (Digital Media)

Havas Media Network; Singapore; On-site; SGD 90,000 - 130,000; Full time

Job summary

Havas Media Singapore is seeking an Associate Manager to lead digital media planning and campaign delivery across a portfolio of client accounts. The role blends strategic thinking with hands-on execution, guiding campaigns from planning through activation and optimisation.

You will mentor junior team members, translate briefs into actionable media plans, and ensure campaigns meet KPIs while maintaining strong client relationships in a fast-paced agency environment.

Qualifications

• 4–6 years of experience in media planning, digital marketing or related field.
• Strong understanding of digital media channels including paid search, paid social, programmatic, display and video.
• Hands-on platform experience across Google Ads, Meta Ads Manager, TikTok Ads Manager and/or programmatic platforms.

Responsibilities

• Lead development of data-driven media strategies aligned with client objectives.
• Translate client briefs into audience, channel, messaging and investment recommendations.
• Develop media plans, budgets and measurement frameworks to maximise campaign effectiveness.
• Identify growth opportunities through audience insights and campaign performance data.
• Prepare and present strategic recommendations and performance reviews to clients and stakeholders.
• Oversee campaign implementation across Google, Meta, TikTok and programmatic platforms.
• Monitor delivery, pacing and performance against KPIs and client goals.
• Analyse results and propose optimisation opportunities to improve efficiency and scale.

Skills

Media planning

Digital marketing

Programmatic

Google Ads

Meta Ads Manager

TikTok Ads Manager

Performance analysis

Budget forecasting

Client facing

Leadership

Tools

Google Ads

Meta Ads Manager

TikTok Ads Manager

Job description

Havas Media Singapore is looking for an Associate Manager to lead digital media planning and campaign delivery across a portfolio of client accounts.

This role combines strategic planning, hands-on campaign management, client leadership and team development. You will be responsible for developing media recommendations, guiding campaign execution, analysing performance, and providing strategic counsel to clients. As a key member of the team, you will also mentor and support junior team members while contributing directly to campaign activation and optimisation.

The ideal candidate enjoys both strategic thinking and hands-on problem solving, and is comfortable balancing client responsibilities, media planning, campaign performance and team leadership within a fast-paced agency environment.

Reporting to:

Associate Director

Responsibilities:

• Lead the development of data-driven media strategies aligned with client business objectives and marketing goals.
• Translate client briefs into audience, channel, messaging and investment recommendations across digital media platforms.
• Develop media plans, budget allocations and measurement frameworks to maximise campaign effectiveness.
• Identify growth opportunities through audience insights, market trends, competitive analysis and campaign performance data.
• Prepare and present strategic recommendations, campaign plans and performance reviews to clients and internal stakeholders.
• Oversee campaign implementation across Google, Meta, TikTok, programmatic and other digital platforms.
• Provide strategic direction and quality assurance throughout campaign setup, trafficking and activation processes.
• Monitor campaign delivery, pacing and performance, ensuring alignment with agreed KPIs and client objectives.
• Analyse campaign results and recommend optimisation opportunities to improve efficiency, effectiveness and scale.
• Manage budget pacing, forecasting and media investment allocation across assigned accounts.
• Remain hands-on with campaign activation and platform management where required, particularly for complex projects, troubleshooting, testing and optimisation initiatives.

Analytics, Insights & Reporting

• Lead campaign analysis and transform performance data into actionable business insights.
• Develop clear performance narratives that help clients understand campaign outcomes, opportunities and recommendations.
• Review audience behaviour, consumer trends, competitive activity and platform developments to inform future planning decisions.
• Produce client-facing reports, presentations and post-campaign analyses.
• Utilise reporting tools, spreadsheets and analytics platforms to validate data accuracy and support decision-making.
• Champion a test-and-learn approach by identifying opportunities for experimentation and continuous improvement.

Client & Stakeholder Management

• Serve as a primary day‑to‑day contact for assigned clients, developing trusted and collaborative working relationships.
• Lead regular client meetings, performance reviews and planning discussions.
• Understand clients' business challenges and provide strategic recommendations that support their commercial objectives.
• Collaborate with internal specialists, activation teams, media partners and technology vendors to ensure seamless campaign delivery.
• Proactively identify opportunities to enhance campaign performance and grow client investment.
• Manage, mentor and support junior team members
• Allocate work effectively and provide day‑to‑day guidance on planning, activation, reporting and campaign management.
• Review campaign setups, reports, presentations and recommendations to ensure a high standard of quality and accuracy.
• Coach junior team members on platform best practices, optimisation techniques and media planning fundamentals.
• Support onboarding, training and development initiatives within the team.
• Foster a collaborative, accountable and solutions‑oriented team culture.

Required Experience & Skills

• 4-6 years of experience in media planning, digital marketing, advertising or a related field.
• Strong understanding of digital media channels, including paid search, paid social, programmatic, display and video.
• Demonstrated experience developing media recommendations and managing digital campaigns.
• Hands‑on platform experience across Google Ads, Meta Ads Manager, TikTok Ads Manager and/or programmatic platforms.
• Proven ability to analyse performance data, identify insights and translate findings into actionable recommendations.
• Experience managing campaign budgets, pacing and forecasting.
• Strong client‑facing communication and presentation skills.
• Excellent analytical, organisational and problem‑solving abilities.
• Ability to manage multiple projects and priorities in a fast‑paced environment.
• Experience mentoring, coaching or supervising junior team members\Proactive, collaborative and adaptable, with a strong sense of ownership and accountability.