Associate Manager (Integrated Planning)

Publicis Groupe Holdings B.V; Singapore; On-site; SGD 70,000 - 110,000; Full time

Job summary

Publicis Groupe Holdings B.V in Singapore invites an Associate Manager, Digital to join our hub and support a global media account. This role blends strong digital media planning fundamentals with a global mindset, commercial curiosity, and confidence to work across markets, stakeholders, and cultures.

You will plan, activate, optimize, and report on integrated campaigns across channels such as Search, Social, Programmatic, and other performance-led platforms.

Qualifications

• At least 3 years of experience in digital media planning, buying, campaign management, or performance marketing.
• Experience supporting regional or global accounts across multiple markets.
• Strong stakeholder management and communication skills with international teams.

Responsibilities

• Assist in developing digital media strategies, channel plans, and audience-led recommendations.
• Build integrated media plans using market inputs and platform insights.
• Coordinate planning and execution across multiple markets, ensuring local relevance.
• Collaborate with regional and international stakeholders to drive collaboration and keep campaigns moving.
• Engage media partners for proposals, rate negotiations, and market intelligence.
• Manage media bookings, campaign setup, trafficking coordination, and material submissions.
• Oversee delivery with attention to accuracy, compliance, and consistency across channels.
• Monitor, optimize, and evaluate performance across Social, Programmatic, and other platforms.
• Translate data and trends into updates and actionable recommendations for clients and teams.
• Prepare regular campaign reports, post-campaign analyses, and billing reconciliations.

Skills

Digital media planning

Campaign management

Stakeholder management

Presentation skills

Analytical mindset

Multimarket experience

Project management

Job description

Company description

We are looking for a highly motivated Associate Manager, Digital to join our team in Singapore and support a global media account managed from this hub. This role is ideal for someone who combines strong digital media planning fundamentals with a global mindset, commercial curiosity, and the confidence to work across multiple markets, stakeholders, and cultures.

You will play a key role in planning, activating, optimizing, and reporting on integrated digital campaigns across channels such as Search, Social, Programmatic, and other performance-led platforms. Beyond day-to-day campaign excellence, this role requires the ability to build rapport with international teams, navigate cross-market nuances, present recommendations clearly, and contribute proactively in a fast-moving, collaborative environment.

Overview

• Support the development of digital media strategies, channel plans, and audience-led recommendations aligned to client objectives and business goals.
• Build integrated media plans using relevant planning tools, market inputs, and platform insights to shape strong campaign proposals.
• Coordinate campaign planning and execution across multiple markets, ensuring local relevance while maintaining alignment with global standards and account direction.
• Work closely with regional and international stakeholders to build trusted relationships, drive collaboration, and keep campaigns moving effectively across teams and time zones.
• Engage media partners and platform teams for proposals, rate negotiations, added-value opportunities, and market intelligence.
• Manage media bookings, campaign set-up, trafficking coordination, and material submission timelines across relevant digital platforms.
• Oversee campaign delivery with strong attention to detail, ensuring accuracy, compliance, and consistency across markets and channel activations.
• Monitor, optimize, and evaluate campaign performance across channels mainly including Social, Programmatic, and other digital platforms.
• Translate campaign data, market feedback, and performance trends into clear updates, learning agendas, and actionable recommendations for clients and internal teams.
• Prepare regular campaign reports, post-campaign analyses, billing reconciliations, and performance summaries with accuracy and clarity.
• Contribute proactively to team discussions, presentations, and planning sessions by bringing ideas forward and taking ownership of workstreams with minimal supervision.

Qualifications

• At least 3 years of experience in digital media planning, buying, campaign management, or performance marketing.
• Experience supporting regional or global accounts, with an understanding of how to manage campaigns across multiple markets and adapt plans to local nuances.
• Strong stakeholder management and communication skills, with the ability to build rapport and collaborate effectively with international teams, clients, and partners.
• Confident presenter who can turn media thinking, campaign performance, and recommendations into clear and compelling narratives.
• Self-aware, proactive, and intellectually curious, with the maturity to take feedback constructively and the initiative to solve problems independently.
• A self-starter who is comfortable taking ownership, managing priorities, and operating with agility in a fast-paced environment.
• Meticulous and organized, with strong project management discipline and the ability to manage timelines across concurrent workstreams.
• Comfortable working with numbers, campaign data, and performance metrics, with a strong analytical and solution-oriented mindset.
• Resilient, adaptable, and eager to learn, with a positive attitude toward change, collaboration, and continuous improvement.

This is an exciting opportunity for someone who wants to grow on a high-profile global account, build strong cross-market experience, and make a meaningful impact from a Singapore-based regional hub.