Associate Director / Director, SEO / GEO

Klook; Singapore; On-site; SGD 180,000 - 300,000; Full time

Job summary

Klook is seeking a Director-level SEO/GEO leader to own global programmatic SEO and guide AI-enabled travel discovery. You’ll manage large-scale crawls, SSR decisions, and Knowledge Graph integration for strong organic visibility.

Collaboration with marketing and engineering is essential to optimize for international audiences, improve Core Web Vitals, and implement data-driven strategies for the AI era.

Qualifications

• Proven success managing SEO for a site with 1M+ indexed pages (Programmatic SEO experience is a huge plus).
• Future-Ready: You can articulate a strategy for Generative AI optimization—you aren't just reacting to it.
• Strong technical background (Python for SEO, Log File Analysis, SQL).

Responsibilities

• Entity Authority: Shift our strategy from "keywords" to "entities." Ensure Klook is the authoritative source for travel data in the Knowledge Graph.
• Technical Excellence: Manage crawl budgets for a site with millions of dynamic pages. Fix Core Web Vitals at scale.
• Schema & Knowledge Graph: Implement advanced Schema.org structured data (Event, Ticket, aggregateRating) to qualify for rich snippets and feed data into LLMs (Large Language Models).
• Server-Side Rendering (SSR) Strategy: Guide the engineering team on the SEO implications of Single Page Applications (SPA). Ensure pre-rendering or Dynamic Rendering is correctly implemented for search bots.
• GEO Strategy: Experiment with structured data and content formats that get picked up by AI answers/snapshots. You will define what "ranking" looks like in a chat-based search world.
• Technical Audit Mastery: Expert user of DeepCrawl (Lumar), Botify, or Screaming Frog. You can handle crawls of 5M+ URLs without crashing the software.
• Web Performance: Deep understanding of the Critical Rendering Path. You know how to minify JS/CSS and defer non-critical assets to boost PageSpeed scores.
• LLM Optimization: Familiarity with RAG (Retrieval-Augmented Generation) concepts—understanding how to structure content so it is easily "retrievable" by AI search agents.

Skills

Programmatic SEO

LLM optimization

Python for SEO

Log File Analysis

SQL

Crawl budget optimization

SSR/CSR rendering understanding

Knowledge Graph

ccTLDs / international SEO

Tools

DeepCrawl

Botify

Screaming Frog

Splunk

Kibana

Job description

About Klook

We are a leading pan-regional experiences platform in Asia Pacific, purpose built to digitalize experiences and make them accessible to every traveler.

About Klook

We are a leading pan-regional experiences platform in Asia Pacific, purpose built to digitalize experiences and make them accessible to every traveler.

Our mission is to build the digital infrastructure for the global experience economy — empowering merchants to share their passions and travelers to discover the heartbeat of each destination.

We operate a mobile-first, curated platform featuring diverse experiences across global destinations.

Do you share our belief in the wonders of travel? Global citizens ourselves, Klookers are not only curating memorable experiences for others but co-creating our world of joy within Klook.

We work hard and play hard, upkeeping our high-performing culture as we are guided daily by our 6 core values:

• Customer First
• Push Boundaries
• Critical Thinking
• Build for Scale
• Less is More
• Win as One

We never settle, and together, we believe in achieving greater heights and realizing endless possibilities ahead of us in the dynamic new era of travel. Care to be a part of this revolution? Join us!

Role Overview

Role Title: Associate Director/Director, SEO/GEO

Function: Marketing

Seniority Level: Director

Employment Type: Full time

We have built a market-leading global platform connecting millions of travelers to experiences worldwide. But we are just getting started. As we pivot from "high-growth startup" to "global industry titan," the complexity of our decisions has compounded.

The Mission: The era of "10 blue links" is ending. We are hiring for the future of Search. You will safeguard our organic dominance while preparing Klook for the AI revolution. You will lead the charge in optimizing for LLMs (Large Language Models) like ChatGPT, Gemini, and Search Generative Experience (SGE). You are half-marketer, half-data scientist.

Key Responsibilities

• Entity Authority: Shift our strategy from "keywords" to "entities." Ensure Klook is the authoritative source for travel data in the Knowledge Graph.
• Technical Excellence: Manage crawl budgets for a site with millions of dynamic pages. Fix Core Web Vitals at scale.
• Schema & Knowledge Graph: Implement advanced Schema.org structured data (Event, Ticket, aggregateRating) to qualify for rich snippets and feed data into LLMs (Large Language Models).
• Server-Side Rendering (SSR) Strategy: Guide the engineering team on the SEO implications of Single Page Applications (SPA). Ensure pre-rendering or Dynamic Rendering is correctly implemented for search bots.
• GEO Strategy: Experiment with structured data and content formats that get picked up by AI answers/snapshots. You will define what "ranking" looks like in a chat-based search world.
• Technical Audit Mastery: Expert user of DeepCrawl (Lumar), Botify, or Screaming Frog. You can handle crawls of 5M+ URLs without crashing the software.
• Web Performance: Deep understanding of the Critical Rendering Path. You know how to minify JS/CSS and defer non-critical assets to boost PageSpeed scores.
• LLM Optimization: Familiarity with RAG (Retrieval-Augmented Generation) concepts—understanding how to structure content so it is easily "retrievable" by AI search agents.

The "Must-Haves" (SME Criteria):

• Proven success managing SEO for a site with 1M+ indexed pages (Programmatic SEO experience is a huge plus).
• Future-Ready: You can articulate a strategy for Generative AI optimization—you aren't just reacting to it.
• Strong technical background (Python for SEO, Log File Analysis, SQL).

The Ideal Candidate

The Background (Hard Skills & Tech Stack)

• Programmatic Scale: 10+ years in SEO, specifically managing Programmatic SEO for sites with 1M+ dynamic pages (Aggregators, Marketplaces, Directories).
• Future-Proof: Demonstrated strategy for SGE (Search Generative Experience) and LLM optimization. You are already optimizing for ChatGPT and Perplexity, not just Google.
• Technical Depth: Proficiency in Python (Pandas/Advertools) for automation and Log File Analysis (Splunk/Kibana) for crawl budget optimization.
• Rendering Strategy: Deep understanding of SSR (Server Side Rendering) vs. CSR vs. Dynamic Rendering and how it impacts indexation.

The DNA (Mindset & Culture)

• The Evangelist: You can explain "Crawl Budget" to a C-level executive and "Business Value" to a Junior Developer. You know how to get SEO tickets prioritized.
• Data-Driven, Not Voodoo: You don't believe in "SEO magic." You believe in hypothesis, test, measure, and iterate.
• Global Mindset: You understand the nuances of international SEO (ccTLDs, Hreflang) and search engines beyond Google (Naver, Yahoo! Japan).

Why Join Us?

• Architect the Future: Search is undergoing its biggest shift in 20 years with AI. At Klook, you will be the one figuring out how travel is discovered in the AI era.
• Massive Canvas: You get to play with millions of pages, thousands of destinations, and endless content opportunities.
• Organic is King: SEO is a primary growth engine for us, not an afterthought. You will have the resources and visibility to make big moves.

Klook is proud to be an equal opportunity employer. We hire talented and passionate people of all backgrounds. We believe that a joyful workplace is an inclusive workplace, one where employees from all walks of life have an equal opportunity to thrive. We’re dedicated to creating a welcoming and supportive culture where everyone belongs.

Klook does not accept unsolicited resumes from any temporary staffing agency, placement service or professional recruiter ("Agency"). Klook will not be responsible for, and will not pay, any fees, commissions or other payments related to such unsolicited resumes.

An Agency must obtain advance written approval from Klook’s Talent Acquisition Team to submit resumes, and then only in conjunction with a valid fully-executed agreement for service and in response to a specific job opening for which the Agency has been requested to submit resumes for. Klook will not be responsible for, and will not pay, any fees, commissions or other payments to any Agency that does not have such agreement in place or does not comply with the foregoing.