Associate Manager / Manager, Global Brand Marketing

Klook; Singapore; On-site; SGD 90,000 - 130,000; Full time

Benefits offered by this job

AI-driven marketing experiments

Job summary

Klook is seeking an Associate Manager / Manager, Brand Growth to join our Global Brand Marketing team in Singapore. The role blends brand, product, audience insight and growth to drive commercial impact across channels.

The ideal candidate has a left-brain brand mindset with strong data, measurement, and stakeholder skills, and a passion for AI-enabled marketing innovations.

Qualifications

• 4–5 years of experience across brand, integrated marketing or product marketing.
• Left-brain brand thinker with data, commercial priorities and measurement.
• Strong consumer, audience and value proposition thinking.
• Experience across regional or global campaigns and multiple channels.
• Good understanding of paid media and lower-funnel marketing.
• Strong stakeholder and project management skills.
• Comfortable with research, brand metrics and business data.
• AI-curious and proactive about better ways of working.

Responsibilities

• Identify priority products and categories to integrate into Brand activity.
• Gather and synthesise audience and market insights.
• Turn product benefits into compelling consumer propositions and stories.
• Lead integrated marketing campaigns across Brand, paid media, Kreator, PR, social and local markets.
• Bring stronger Brand thinking into lower-funnel and commercial activity.
• Partner with research and analytics teams to measure Brand impact.
• Turn performance and research into actionable recommendations.
• Explore how AI can improve speed, quality and scale of our work.

Skills

Brand marketing

Integrated marketing

Product marketing

Data analysis

Campaign management

Stakeholder management

Research & insights

AI curiosity

Job description

About Klook

We are a leading pan-regional experiences platform in Asia Pacific, purpose built to digitalize experiences and make them accessible to every traveler.

About Klook

We are a leading pan-regional experiences platform in Asia Pacific, purpose built to digitalize experiences and make them accessible to every traveler.

Our mission is to build the digital infrastructure for the global experience economy - empowering merchants to share their passions and travelers to discover the heartbeat of each destination.

We operate a mobile-first, curated platform featuring diverse experiences across global destinations.

Do you share our belief in the wonders of travel? Global citizens ourselves, Klookers are not only curating memorable experiences for others but co-creating our world of joy within Klook.

We work hard and play hard, upkeeping our high-performing culture as we are guided daily by our 6 core values:

• Customer First
• Push Boundaries
• Critical Thinking
• Build for Scale
• Less is More
• Win as One

We never settle, and together, we believe in achieving greater heights and realizing endless possibilities ahead of us in the dynamic new era of travel. Care to be a part of this revolution? Join us!

About The Role

We're looking for an Associate Manager / Manager, Brand Growth to join our Global Brand Marketing team and help connect Brand more closely to the products we want to grow, the channels where consumers make decisions, and ultimately business impact.

We're looking for a left-brain brand marketer - someone who believes in the power of creativity, but is equally comfortable with audience insight, commercial priorities and data.

The role sits at the intersection of brand, product, audience insight and growth, with three core jobs:

Integrate product into Brand

• Work with vertical teams and local markets to identify the products Klook should be talking about, uncover relevant audience insights, and turn them into compelling consumer stories within our larger brand campaigns.
• The job is to go beyond features and find the reason people should notice and care.

Integrate Brand into lower-funnel marketing

• Work across paid media, Kreator, PR, social and local marketing teams to make sure Klook's brand, values and distinctiveness show up further down the funnel.
• You'll connect Brand, product, channels and markets around one clear consumer story - so commercial activity builds memory for Klook, not just the immediate transaction.

Measure the impact of Brand

• Work with analytics and research partners to understand Brand's impact across both brand and business outcomes - from awareness and consideration to branded search, direct traffic and downstream behaviour.
• You'll also help lead audience research, turning insights and performance data into clear recommendations for what we do next.

What You’ll Do

• Identify priority products and categories to integrate into Brand activity.
• Gather and synthesise audience and market insights.
• Turn product benefits into compelling consumer propositions and stories.
• Lead integrated marketing campaigns across Brand, paid media, Kreator, PR, social and local markets.
• Bring stronger Brand thinking into lower-funnel and commercial activity.
• Partner with research and analytics teams to measure Brand impact.
• Turn performance and research into actionable recommendations.
• Explore how AI can improve the speed, quality and scale of our work.

What We’re Looking For

• 4-5 years of experience in brand, integrated marketing, product marketing or communications planning.
• A left-brain brand mindset: strong creative judgement, but equally comfortable with data, commercial questions and measurement.
• Strong consumer, audience and value proposition thinking.
• Experience working across regional or global campaigns and multiple channels.
• Good understanding of paid media and lower-funnel marketing.
• Strong stakeholder and project management skills.
• Comfortable working with research, brand metrics and business data.
• Able to simplify messy inputs into a clear point of view.
• AI-curious and proactive about experimenting with better ways of working.

What Success Looks Like

• Klook's priority products are naturally embedded into Brand campaigns.
• Audience insights actively shape our marketing decisions.
• Lower-funnel campaigns build the Klook brand while driving commercial outcomes.
• Brand, channels and markets work from one connected consumer story.
• We have a clearer view of Brand's impact across both brand and business metrics.

Klook is proud to be an equal opportunity employer. We hire talented and passionate people of all backgrounds. We believe that a joyful workplace is an inclusive workplace, one where employees from all walks of life have an equal opportunity to thrive. We're dedicated to creating a welcoming and supportive culture where everyone belongs.

Klook does not accept unsolicited resumes from any temporary staffing agency, placement service or professional recruiter ("Agency"). Klook will not be responsible for, and will not pay, any fees, commissions or other payments related to such unsolicited resumes.

An Agency must obtain advance written approval from Klook's Talent Acquisition Team to submit resumes, and then only in conjunction with a valid fully-executed agreement for service and in response to a specific job opening for which the Agency has been requested to submit resumes for. Klook will not be responsible for, and will not pay, any fees, commissions or other payments to any Agency that does not have such agreement in place or does not comply with the foregoing.