Associate Director, Affluent & Wealth Marketing

STANDARD CHARTERED BANK; Singapore; Hybrid; SGD 90,000 - 150,000; Full time

Benefits offered by this job

Flexible working options (home and办公室)

Wellbeing support and learning culture

Competitive salary and benefits

Global exposure and inclusive culture

Job summary

Standard Chartered Bank in Singapore is seeking an experienced marketing professional to drive the Affluent and Wealth proposition. You will develop and execute strategic campaigns, strengthen wealth brand perception, and collaborate with stakeholders to grow the affluent client base and advance Wealth priorities.

You will lead end-to-end campaigns, optimize performance, and manage events and partnerships across the Affluent and Wealth portfolios, aligning with business objectives and brand

Qualifications

• 8+ years of relevant experience in a financial institution or an agency managing financial services accounts.
• Experience in campaign and agency management with strong digital and social marketing capabilities.
• Experience delivering client engagement events and proven event management skills.
• Excellent written and verbal communication skills with internal and external stakeholders.
• Strong analytical, project and process management capabilities.

Responsibilities

• Partner with Affluent Segment and Wealth stakeholders to strengthen brand and drive client acquisition through campaigns and events.
• Plan and deploy full-funnel paid marketing campaigns and optimise media mix for ROI.
• Lead end-to-end campaigns and events across Affluent and Wealth portfolios, ensuring on-time delivery and budget adherence.
• Coordinate with internal and external stakeholders and agencies to deliver high-quality campaigns and events.

Skills

Customer Engagement

Campaign Management

Event & Experience Management

Stakeholder Management

Marketing Strategy Execution

Education

Bachelor degree in Marketing, Communications, Business or Economics

Tools

Microsoft Office

Outlook

Adobe Analytics

Job description

Standard Chartered Bank in Singapore is seeking an experienced marketing professional to drive the Affluent and Wealth proposition. You will develop and execute strategic campaigns, strengthen wealth brand perception, and collaborate with stakeholders to grow the affluent client base and advance Wealth priorities.

You will lead end-to-end campaigns, optimize performance, and manage events and partnerships across the Affluent and Wealth portfolios, aligning with business objectives and brand