Associate Director, Affluent and Wealth Marketing

Standard Chartered; Singapore; Hybrid; SGD 180,000 - 240,000; Full time

Benefits offered by this job

Flexible working

Wellbeing & learning programs

Inclusion & diversity culture

Competitive compensation & benefits

Job summary

Standard Chartered in Singapore is seeking an Associate Director, Affluent and Wealth Marketing to drive the marketing agenda for Affluent and Wealth. You will develop and execute strategic initiatives to strengthen the wealth brand among affluent clients, partnering with stakeholders to deliver programs that expand the client base and advance wealth priorities.

The role covers campaign management, brand development, performance marketing, and stakeholder management, requiring strong

Qualifications

• 8+ years in a financial institution or agency managing financial services accounts.
• Experience in campaign and agency management with strong digital and social marketing capabilities.
• Excellent written and verbal communication skills engaging stakeholders at all levels.
• Proven analytical, project management, and process management capabilities.
• Strong business acumen and awareness of competitive dynamics and macro environment.
• Strong understanding of the Affluent and Wealth business.
• Able to work independently and collaboratively in a team.
• Good working knowledge of Microsoft Office Suite and Outlook, Adobe Analytics.

Responsibilities

• Strengthen brand preference for wealth solutions through strategic campaigns and client events.
• Develop and deliver marketing communications to support client acquisition and engagement.
• Lead end-to-end execution of campaigns and events across Affluent and Wealth portfolios.
• Coordinate with internal and external stakeholders to deliver campaigns on time and within budget.
• Plan and deploy full-funnel paid marketing campaigns and optimise media mix.
• Monitor, analyse, and optimise campaign performance to achieve business outcomes.
• Negotiate with agencies and vendors to ensure high-quality delivery.

Skills

Campaign management

Brand development

Digital & social marketing

Communication skills

Analytical skills

Project management

Microsoft Office

Adobe Analytics

Business acumen

Independent team player

Education

Bachelor degree in Marketing, Communications, Business or Economics

Tools

Adobe Analytics

Microsoft Office Suite

Outlook

Job description

Associate Director, Affluent and Wealth Marketing

As part of the Singapore Marketing team, this role drives the Affluent and Wealth proposition marketing agenda. The individual is responsible for developing and executing strategic initiatives that strengthen Standard Chartered’s wealth brand among affluent clients, while partnering with internal and external stakeholders to deliver impactful programmes that expand the affluent client base and advance key Wealth business priorities.

Key Responsibilities

Campaign Management & Brand Development

• Partner with Affluent Segment and Wealth business stakeholders to strengthen brand preference for Standard Chartered’s wealth solutions and Affluent relationship accounts through strategic marketing campaigns, client engagement events, and consistent brand identity execution.
• Develop and deliver marketing communications and client engagement initiatives that support client acquisition, deepen engagement, and enhance the overall client experience across target segments.
• Lead the end-to-end execution of strategic and tactical marketing campaigns and events across the Affluent and Wealth portfolios, ensuring alignment with business objectives and brand standards.
• Coordinate with internal and external stakeholders to deliver campaigns and events effectively, on time, and within budget.

Performance Marketing & Optimisation

• Support the planning and deployment of full-funnel paid marketing campaigns across relevant channels.
• Recommend and manage the optimal media mix to maximise campaign effectiveness and return on investment.
• Monitor, analyse, and optimise campaign performance to drive continuous improvement and achieve targeted business outcomes.
• Translate insights and client feedback into actionable recommendations that improve campaign effectiveness and engagement.

Stakeholder and Agency Management

• Build strong partnerships with the Affluent Segment and Wealth teams, Global Marketing, Product, Corporate Affairs, and Digital Sales to execute campaigns and events that drive client acquisition, deepen engagement, and support portfolio growth.
• Negotiate with and manage creative and media agencies, event management partners, alongside other external vendors, to ensure high-quality delivery of campaigns and events

Motivations

• Creating commercial impact and differentiated client experiences through campaigns and events aligned with Affluent business priorities and desired client outcomes.
• Collaborating with stakeholders and global teams to share best practices and campaign performance insights, improving execution quality and consistency.

Our Ideal Candidate

Key Experiences:

• 8 +years of relevant experience in a financial institution or an agency managing financial services accounts.
• Experience in campaign and agency management, with a proven ability to shape creative output and media strategy, supported by strong digital and social marketing capabilities.
• Excellent written and verbal communication skills, with the ability to engage internal and external stakeholders at all levels of seniority.
• Proven analytical, project management, and process management capabilities.
• Strong business acumen and awareness of competitive dynamics and the broader macroeconomic environment.
• Strong understanding of the Affluent and Wealth business.
• Able to work independently and collaboratively in a team
• Bachelor degree in Marketing, Communications, Business or Economics
• Good working knowledge of Microsoft Office Suite and Outlook, Adobe Analytics

About Standard Chartered

We're an international bank, nimble enough to act, big enough for impact. For more than 170 years, we've worked to make a positive difference for our clients, communities, and each other. We question the status quo, love a challenge and enjoy finding new opportunities to grow and do better than before. If you're looking for a career with purpose and you want to work for a bank making a difference, we want to hear from you. You can count on us to celebrate your unique talents and we can't wait to see the talents you can bring us.

Our purpose, to drive commerce and prosperity through our unique diversity, together with our brand promise, to be here for good are achieved by how we each live our valued behaviours. When you work with us, you'll see how we value difference and advocate inclusion.

Together we:

• Do the right thingand are assertive, challenge one another, and live with integrity, while putting the client at the heart of what we do
• Never settle,continuously striving to improve and innovate, keeping things simple and learning from doing well, and not so well
• Are better together,we can be ourselves, be inclusive, see more good in others, and work collectively to build for the long term

What we offer

In line with our Fair Pay Charter,we offer a competitive salary and benefits to support your mental, physical, financial and social wellbeing.

• Core bank funding for retirement savings, medical and life insurance,with flexible and voluntary benefits available in some locations.
• Time-offincluding annual leave, parental/maternity (20 weeks), sabbatical (12 months maximum) and volunteering leave (3 days), along with minimum global standards for annual and public holiday, which is combined to 30 days minimum.
• Flexible workingoptions based around home and office locations, with flexible working patterns.
• Proactive wellbeing supportthrough Unmind, a market-leading digital wellbeing platform, development courses for resilience and other human skills,global Employee Assistance Programme, sick leave, mental health first-aiders and all sorts of self-help toolkits
• A continuous learning cultureto support your growth, with opportunities to reskill and upskill and access to physical, virtual and digital learning.
• Being part of an inclusive and values driven organisation,one that embraces and celebrates our unique diversity, across our teams, business functions and geographies - everyone feels respected and can realise their full potential.