Wealth Brand & Proposition Marketing Lead

Citi; Singapore; Híbrido; SGD 120 000 - 180 000; Tempo integral

Resumo da oferta

Citi in Singapore is seeking a high‑caliber marketing professional to drive wealth brand and proposition campaigns. This full‑time role sits in the Singapore country marketing team and partners with cross‑functional groups to amplify Citi’s wealth offerings and deepen client engagement.

You will manage strategic campaigns across paid and owned channels, lead agency relationships, and oversee budget planning and forecasting.

Qualificações

• 6–8 years of relevant experience in a financial institution or agency managing FI accounts.
• Marketing campaign and agency management experience, with a demonstrated ability to shape creative work and media strategy as well as competencies in digital and social marketing.
• Excellent written and verbal communications skills, with the ability to engage with internal and external stakeholders across varying levels of seniority.
• Proven analytical, project and process management skills.
• Possess business acumen, with a finger on the pulse of the competitive and macro landscape.
• Good understanding of the wealth business, as well as the affluent client segments.
• Results-driven while adapting to changing business needs.
• Organized, detail-oriented and possessing the ability to execute on deliverables in a timely manner.
• Team player who is able to partner and negotiate with cross functional teams to arrive at optimal outcomes for the business and for clients.
• Intellectually curious, proactively seeking and developing new opportunities.
• Demonstrated sense of accountability and decisiveness.
• Adaptable, resourceful, possess the ability to set priorities, and to work well within a team environment.

Responsabilidades

• Grow brand preference for Citi's wealth brand in Singapore through strategic campaigns.
• Support marketing and communications across client segments to drive acquisition.
• Execute strategic and tactical campaigns (launch and sustenance) across paid and owned channels.
• Showcase and articulate the bank’s value proposition to prospects and clients.
• Deploy full-funnel paid marketing campaigns, determine media mix; and track and optimise performance to achieve KPIs.
• Manage creative and media agencies to deliver marketing campaigns across paid and owned channels.
• Work with stakeholders across products, segment, legal and compliance, finance, digital teams, and regional marketing counterparts.
• Manage and maintain marketing budget, invoices, accruals, and forecasting.

Conhecimentos

Marketing campaigns

Agency management

Digital marketing

Social media marketing

Written communications

Verbal communications

Analytical skills

Project management

Process management

Business acumen

Wealth management knowledge

Stakeholder engagement

Team player

Formação académica

Bachelor's degree in Marketing, Communications, Business or Economics

Ferramentas

Microsoft Office Suite & Outlook

Adobe Analytics/Experience Manager

Descrição da oferta de emprego

Citi in Singapore is seeking a high‑caliber marketing professional to drive wealth brand and proposition campaigns. This full‑time role sits in the Singapore country marketing team and partners with cross‑functional groups to amplify Citi’s wealth offerings and deepen client engagement.

You will manage strategic campaigns across paid and owned channels, lead agency relationships, and oversee budget planning and forecasting.