Assistant Sales Manager (HORECA Channel)

Morgan McKinley; Singapore; On-site; SGD 90,000 - 120,000; Full time

Job summary

Morgan McKinley is partnering with a client to hire an experienced Senior Sales Executive / Assistant Sales Manager to drive business development in the HORECA sector across hotels, restaurants and related accounts.

Key responsibilities include acquiring new clients, expanding footprints, and building strong relationships with F&B and procurement stakeholders to deliver growth and value for hospitality clients.

Qualifications

• 5+ years of B2B sales/business development experience
• Strong experience selling into hotels/restaurants or HORECA
• Existing relationships within hospitality/F&B industry advantageous
• Proven track record in new business development and account management
• Experience in foodservice or FMCG would be a strong advantage
• Commercially driven, proactive, able to build markets and grow accounts

Responsibilities

• Develop and grow new business opportunities across hotels, restaurants, cafés and other hospitality accounts
• Build relationships with key decision-makers (F&B and procurement)
• Drive new customer acquisition while nurturing and growing existing accounts
• Identify market opportunities and craft sales strategies to boost brand presence and revenue
• Conduct product presentations, tastings and commercial negotiations with customers
• Collaborate with internal teams to ensure smooth account management and customer experience

Job description

Morgan McKinley is partnering with a client to hire for an experienced Senior Sales Executive / Assistant Sales Manager to drive business development and expand the company’s footprint across the hotel, restaurant and hospitality (HORECA) sector.

Key Responsibilities:

• Develop and grow new business opportunities across hotels, restaurants, cafés and other hospitality accounts
• Build strong relationships with key decision-makers, including F&B and procurement stakeholders
• Drive new customer acquisition while managing and growing existing accounts
• Identify market opportunities and develop sales strategies to increase brand presence and revenue
• Conduct product presentations, tastings and commercial negotiations with customers
• Work closely with internal stakeholders to ensure smooth account management and customer experience

What We’re Looking For:

• Minimum 5 years of B2B sales / business development experience
• Strong experience selling into hotels, restaurants or the broader HORECA sector
• Existing relationships within the hospitality/F&B industry will be highly advantageous
• Proven track record in new business development and account management
• Experience within foodservice or FMCG would be a strong advantage
• Commercially driven, proactive and comfortable building a market and developing new accounts

EA Licence No: 11C5502 | EAP Registration No: R21100318