Assistant Regional Manager, Sales & Marketing

Del Monte Asia PTE; Singapore; On-site; SGD 90,000 - 150,000; Full time

Job summary

Del Monte Asia PTE is seeking a seasoned Commercial Manager to drive growth across ASEAN markets. You will manage distributors, conduct market analysis, and shape commercial planning and listings with cross-functional teams.

The role covers E. Malaysia, Indonesia, Vietnam, Cambodia, Brunei and Western Malaysia, requiring strong analytical, Excel and PowerPoint skills, and the ability to translate data into actionable business plans.

Qualifications

• 8-10 years relevant working experience in FMCG, brand owner, retail, category management, trade marketing, business management or commercial management.
• Experience working with distributors and international markets is preferred.
• Strong analytical, commercial, communication, and stakeholder management skills.
• Ability to develop business cases and translate market data into practical actions.

Responsibilities

• Sales & Distributor Management: manage markets incl. E. Malaysia, Indonesia, Vietnam, Cambodia, Brunei; support W. Malaysia; build distributor relationships; monitor KPIs, forecasts, inventory; conduct distributor reviews.
• Business Development: identify new opportunities, channels and route-to-market; evaluate potential distributors; prepare business cases for growth projects.
• Commercial Analysis: analyse sales, market, category and competitor data; support demand forecasting, profitability analysis, pricing evaluation.
• Marketing, A&P and Listing Support: support marketing activities with distributors; assess A&P ROI; support product listings and evaluate listing fees; assist digital planning.
• Cross-Functional Collaboration: work with Sales, Marketing, Sales Planning, Operations, Supply Chain, R&D and Finance; support new product launches and annual planning.

Skills

Distributor management

Market analysis

Commercial planning

Business development

Cross-functional collaboration

Tools

Excel

PowerPoint

Job description

Job Purpose

1. To support the growth of Del Monte Asia's international business through distributor management, business development, market analysis and commercial planning.
2. To manage assigned ASEAN markets, identify growth opportunities, support marketing execution and provide commercial insights to improve sales performance and profitability.

Key Responsibilities
1. Sales & Distributor Management

• Manage assigned markets, including E. Malaysia, Indonesia, Vietnam, Cambodia, and Brunei, under the supervision of the Regional Manager, Sales & Marketing.
• Support sales & marketing activities in W. Malaysia.
• Develop and maintain relationships with distributors and key business partners.
• Monitor sales performance, distributors' KPIs, forecasts and inventory, and recommend corrective actions.
• Conduct regular distributor business reviews.

2. Business Development

• Identify new business opportunities, channels, customers and route-to-market options.
• Evaluate potential distributors and support new market and category development.
• Prepare business cases and commercial recommendations for growth projects.

3. Commercial Analysis

• Analyse sales, market, category and competitor data.
• Support demand forecasting, profitability analysis, pricing evaluation and management reporting.
• Provide actionable commercial insights to Management and Sales & Marketing team.

4. Marketing, Advertising & Promotion (A&P) and Listing Support

• Support the execution and evaluation of marketing activities with distributors and internal stakeholders.
• Assess A&P effectiveness and return on investment.
• Support product listing opportunities and evaluate listing fee proposals from a commercial perspective.
• Support digital marketing planning and execution.

5. Cross-Functional Collaboration

• Work closely with Sales, Marketing, Sales Planning, Operations, Supply Chain, R&D, and Finance.
• Support new product launches and commercialisation projects.
• Participate in annual planning and strategic business projects.

Requirements

• 8-10 years relevant working experience in FMCG, brand owner, retail, category management, trade marketing, business management or commercial management.
• Experience working with distributors and international markets is preferred.
• Strong analytical, commercial, communication, and stakeholder management skills.
• Ability to develop business cases and translate market data into practical actions.
• Proficiency in Microsoft Excel and PowerPoint.
• Willingness to travel