SEA Brand & Campaigns Assistant Marketing Manager

DFI Retail Group; Singapore; On-site; SGD 50,000 - 80,000; Full time

Job summary

Guardian Health & Beauty, Singapore’s leading health and beauty retailer, is seeking an Assistant Marketing Manager, SEA to support regional brand marketing and communications across Southeast Asia.

You will work closely with the SEA Senior Marketing Manager to deliver integrated campaigns, retail activations, and digital initiatives that boost brand awareness, drive conversion, and support commercial growth in Singapore, Malaysia, and Indonesia.

Qualifications

• 5+ years of experience in brand marketing, trade marketing, retail marketing, digital marketing, or agency account management.
• Hands-on experience supporting marketing campaign execution across digital, social, retail, events, and in-store activation channels.
• Good understanding of consumer behaviour, retail marketing, and omnichannel customer journeys in Southeast Asian markets.
• Experience working with agencies, brand principals, commercial teams, operations teams, and cross-functional stakeholders.
• Strong project management skills, with the ability to manage timelines, coordinate multiple stakeholders, and follow through on execution details.
• Comfortable with budget tracking, campaign reporting, performance analysis, and translating insights into practical recommendations.
• Creative, detail-oriented, and proactive, with ownership and hands-on approach in a fast-paced environment.
• Excellent written and verbal communication skills across markets, functions, and seniority levels.

Responsibilities

• Support the planning and execution of regional and local marketing campaigns for strategic brand partners across Southeast Asia, with a focus on Singapore, Malaysia, and Indonesia.
• Coordinate with Commercial, Operations, Store Design, eCommerce, and local market teams to ensure marketing initiatives are delivered on time and aligned with business priorities.
• Assist in developing 360-degree marketing plans across digital, social, retail, events, and in-store activation channels.
• Work with agency partners, brand principals, and internal stakeholders to prepare campaign briefs, creative assets, content calendars, launch materials, and post-campaign reports.
• Support the execution of events, roadshows, sampling programs, and other on-ground activations to strengthen brand visibility and consumer engagement.
• Coordinate in-store brand expressions, point-of-sale materials, fixtures, and visual merchandising requirements in partnership with brand principals and Store Design teams.
• Monitor campaign performance, marketing spend, competitor activities, and consumer insights to identify opportunities for optimisation.
• Provide administrative and project management support, including budget tracking, timeline management, meeting preparation, and stakeholder follow-ups.

Skills

Brand marketing

Trade marketing

Digital marketing

Omnichannel

Project management

Budget tracking

Stakeholder management

Communication skills

Job description

Guardian Health & Beauty, Singapore’s leading health and beauty retailer, is seeking an Assistant Marketing Manager, SEA to support regional brand marketing and communications across Southeast Asia.

You will work closely with the SEA Senior Marketing Manager to deliver integrated campaigns, retail activations, and digital initiatives that boost brand awareness, drive conversion, and support commercial growth in Singapore, Malaysia, and Indonesia.